Success revolves around happiness, not the other way around. My truths and the most under-rated way for generating killer ideas at 0:21 in the video.
What stops you from being your creative best?
Author: Aashish
My purpose is to make the World a happier place, share stories & be the change. Content Marketing is what I do. Creating compelling, shareworthy videos :)
Budgets don’t decide content success, engagement does, award moment
Super proud of the team, in winning the small budget campaign award at ET BrandEquity trendies award.. coz there wasn’t a zero budget category :)
The video was an experiment in asking ‘what if’ to the same research we’ve had for years, and reimagining it every time for the audience…
The big motivation for the video was the fact that we didn’t know how to execute.. and that pursuit became exciting to bring every visual imagined on the screen with hacks tricks and minimal effort compared to traditional way of production.
It hit 6.5M overall views in 5 days, with 30K likes on Twitter, 250K likes and 18K shares on Instagram and widely shared on WhatsApp.
Super grateful for the team for tireless execution and the enthusiasm in going in new directions..
The video link: https://youtu.be/022BTZgvN9U
Viral Content Masterclass at SolarSquare – Mumbai
What an amazing wrap to the viral content masterclass at SolarSquare Energy Few pointers from the session..
🌞 Not just content, but all marketing must be share-worthy, period.
🌞 Love of the process is more important than the results.
🌞 You or your brand don’t matter, what you do for your audience/customers matters.
🌞 The way to beat competition is by being true and authentic, with creativity.
🌞 Ideas must be in-house responsibility, like product and customer experience, so the culture of creativity is priority one.
🌞 Branding is about staying relevant in conversations, not bombarding eye balls
(For more, chapter 3 onwards in the book)
The energy, enthusiasm and a strong sense of purpose displayed by the team at SolarSquare, truly sets them apart. Grateful for the opportunity to work with such a passionate team.. looking forward to exciting possibilities ahead 😊🚀
From a Hindi teacher to a cab driver to future content creator :)
Last month on my way to Delhi, I met Yakub, a cab driver. He had been here for 3 months and passionately talked about going back to Ranchi, to start his own Hindi tuition centre for classes 1-5. ‘Teen saal mein teen lakh’ was his goal, to save enough to return back and kickstart his little startup…
He spoke passionately about what he taught kids back in Ranchi. After a pause for few minutes, I asked him what if he could save that money in half the time? He looked back confused, until I pointed to keep eyes on the road..
‘Do you know how many people want their kids to learn Hindi, around the world?’ Confused still, he peeked into the rear view mirror at me. ‘How about you start teaching Hindi on YouTube, make videos for every little topic’ and focus on getting online tuition classes from people who find your video, and when you start getting parents from across India and abroad, you do online tuitions in your free time after the job, it can take sometime but you’ll do the work you love, and when you’ve hit your 3 lakh mark, with savings from the job and online classes.. you go start your centre…
His eyes lit up, still looking through the mirror. By this time I was at my destination, as I got out.. I gave him the book (always carry a copy in my bag), gave him Rs. 1000 to invest in a tripod/ring light to start creating videos from his phone and told him to learn everyday anytime he gets..
Learn about how YouTube works by watching YouTube tutorials, watch what others teachers have done to see it’s not difficult and learn ‘what’ and ‘how’ to make videos from the book and call me when he has attempted his first video. He kept staring at me as I patted his back and got out.
If you can find someone you can help, with skills you’ve learnt over the years.. don’t just give gyan.. but give an action plan and a little support.. once the extra wheels come off.. off they go empowered to thrive.. and that’s the India 🇮🇳 I love.. working hard with a twinkle in their eyes ♥️
Do share your stories, if you’ve had a similar experience 😊
Marketing Insanity, Until The Investors Come Calling
Have you noticed that whenever there’s a downturn, the first casualty in a startup is marketing. With the current state of economy and investor money become scarce, the marketing teams and spends are the first to go.
Why I wonder, do we spend like crazy in the first place? Who are we pleasing but our egos, because the audience doesn’t give a sh*t about your shiny ads or celebs.. it’s the storytelling they crave.
I saw a post by this ‘unicorn’ about their super expensive celebrity video shoot, and in two weeks they announced massive layoffs. The money they wasted in that hollywood style production could have saved jobs.
Marketing is not a function of money, but creativity. You cannot spend and buy engagement. But, everywhere you see, it’s fancy expensive campaigns, celeb endorsements and templated ads, until the investors come calling.
Spend like it’s your money, and you’re always frugal, creative in scarcity, and focus to increase per person efficiency.. ask any bootstrapped startup.
But when it’s big bucks from investors, then it’s like Bachmanity Insanity (Silicon Valley – S3E6)