Tag: aashish chopra

I love jamming with marketing teams, but when it’s a team of talented creators… it’s another level. With so much talent and skills around, the 10 million views question is… ‘what’ to create an idea that’s share-worthy, in the interest of the audience, and that spreads like wildfire, for the right reasons, beyond the celebrity… beyond ads and BS.

Grateful to have led the masterclass on viral content for teams from CarDekho, ZigWheels, and BikeDekho.. looking forward to some kickass work together.

Marketing ain’t no rocket science: How you approach marketing, has the same root, same DNA from where your product & user experience decisions originate from.

The direction you choose to take makes all the difference. Is it about you or your audience?