Immensely grateful to have presented a keynote on creativity at Boehringer Ingelheim, addressing the largest audience I’ve ever had.. about 100 in person and 400 online
This session was different from insights about viral content and videos. It was a deep dive into the past nine years, into the heart of the creative process that driven my work, which made it all possible. The final keynote emerged from truths, experiences, and lessons learned from the trenches when ideas were our only lifeline.
Here’s what became the session…
How to boost creativity, even in compliance heavy organisations
How to cultivate an abundance of Ideas by deep research, connecting dots and patterns
The vital role of fun, remarkable work and ideas just flow when it seems like play
Zeroing in on who we’re creating for and why would it matter (not to please the boss for one)
Embracing authenticity and deep immersion for innovation
“Success is a by product of executing ideas which impact the world, It’s all about channeling the magic inside, to solve a problem outside.”
Thankful to the amazing audience and team at Boehringer Ingelheim… Rohit Seth,Vinod Gopal, Ritu Malkani and Black Hat Talent Solutions & Consulting to make this happen
Sometimes I take trips on the metro just to observe how people consume content. It’s the moment of truth for all the hard work behind content, videos, ads, or campaigns. One swipe up of a thumb, and it’s gone!
Amid all our video and ad formats, brand guidelines, campaigns objectives, and CTAs, the audience seeks just one thing—authentic storytelling. ‘What’ you create is far far more important, than any fancy production, celebrity, or flashy logo. The only thing you cannot buy in this game, is engagement.. that you need to earn.. by stopping that thumb from swiping.. meaningfully engaging till the end and getting them to share.. that’s a tall order.. but it’s better to shoot for the stars.. and reach the moon.. than to shoot for the electricity pole and end up standing on the table..
For me, it’s about being in love and truly walking in the shoes of the audience, honing the creative process consistently to engage, holding their hand, and taking them on a journey on their screens, in the chaos of a newsfeed before the next station comes.
Whoa! Even after two years.. this April fools videos is still going big.. 15k reactions within a day.. on LinkedIn videos have a longer shelf life.. when the idea is share-worthy.. Top that with killer in-house execution..
Thanks @pascal_bornet for sharing this, sending you the book, grateful