“You know the difference between a manager and a leader? Managers manage from the back, leaders lead from the front. Be willing to get your hands dirty, be uncompromising about doing the right thing, keep user experience close to your heart, and your head deep in experimentation and execution to make that happen. Aspire to become the best goddamn leaders this country deserves!” Amazing energy with an amazing audience, the future leaders of tomorrow! Viral Video Session @ IIM Rohtak
Quick conversation with Manish Vaswani, who leads a digital agency from Indore and is killing it in the hotel industry. Really proud how talent in tier 2 cities is making a dent on the national scene, even aspiring to go global. More power to you guys.
When conversations are BS free, excitement is contagious and sharing learnings is about win-win. This is the time for India! (CII Marketing Leadership Summit, Kolkata). Will post video of the session here soon :)
Few weeks back I met Rajeev Suri, who’s super energetic and vibrantly spirited about digital marketing. If you want to be in the know of the latest insights from the industry, hit subscribe on his video blog on YouTube, he interviews the game changers in the Indian digital landscape and provides a lot of learnings and insights.
It was an honour to be interviewed by him, and talk about something which has shaped my journey over last few years: Viral Videos. In quick 10 minutes, we discussed the best practices behind making viral videos, from coming up with topics to distribution. One memory from my visit to Mumbai, neatly captured in a video :)
Replace your obsession with the video going viral with your focus on the content and story you are going to tell. And for God’s sake, don’t make an ad. Social media is about activism. People are trying to make a change, and impact. focus on that.
Use the right medium to propagate. sharing or share ability is in the DNA of Facebook, not so much on youtube, which is traditionally the source of video distribution. And don’t link a youtube video on Facebook, upload directly on Facebook.
Happy Content Marketing :)
