Marketing ain’t no rocket science: How you approach marketing, has the same root, same DNA from where your product & user experience decisions originate from.
Driving down golf course today in Gurgaon, saw an unconscious man on the divider, with half his body on the road, with speeding cars swishing by inches from his legs… took a u turn, to make sure I saw it right.. and there he was… went about the road.. put blinkers on and stopped next to him (with chaos of cars honking behind me)..
I feared if he was okay, shouted in the bustling noise of the traffic.. ‘bhai theek ho’.. he seemed to have fainted.. sat next to him.. shook his shoulders and kept talking to him.. few cars stopped.. a person came and offered water.. another came and helped him sit.. and splashed water on his face.. he was okay.. either too drunk or intoxicated.. he was dressed in a crisp white shirt and black pants, worked for an office nearby it seems. Me and the other person who helped, made him stand.. and took him far away from the speeding cars.. made him sit in shade.. he was ok now.. mumbling but ok. After it seemed he had collected himself.. we left..
It’s easy to brush or ignore someone aside, thinking.. ‘oh he’s drunk’, but who are we to judge what a person is going through, also observed that no ones stops to help.. but.. when they see someone take an initiative to help.. cars stop.. people come forward.. and in that moment.. it seems we’re all one, there for each other…
So, next time you see someone in need of help, you’re not alone.. and it won’t become your problem.. take the initiative to help.. coz when you stop to help.. magically.. others will show up.. and we together we take care of each other.. like one big family, and your small action.. can snowball into big impact.
The direction you choose to take makes all the difference. Is it about you or your audience?
So cool to see the video covered in print.. across TOI Gurgaon, Delhi and other cities.. and featured among amazing brands..
grateful for this and proud of the team in killer in-house execution.. this concept has gone viral 3 separate times now.. across Indian WhatsApp groups across ❤️😊🇮🇳 g