Tag: viral marketing
How can a ₹10,000 experiment beat a ₹10 crore TV ad?
You are struggling to balance time constraints and video quality. How do you handle it?
In my experience, whenever we had a time constraint – for example, if we had to get content out by a certain date because of an event or topical moment – we took decisions really fast.
Keep all stakeholders aligned and on standby. When time is less, decisions need to be faster. That’s the only thing which made sure it was delivered on time.
‘what if?’ the magical question for insane creativity..
Just love pure creativity, where ever I see.. ‘What if?’ is the magical question to create insane experiences, and then obsessive attention to detail..
reminded of the chaand/mars video we did.. imagining Indian train travellers in space.. Yashaswi Dev Devanshu Biswas .. can’t wait to jam on more such scenarios
*Spotted in a Tokyo mall, Japan is something else
Even after 7 years, this video still driving tons of engagement, the power of timeless content
Topical content may last a day or week, but this video is still circulating on Instagram, just found that it was shared by 186,000 people recently.. (https://www.instagram.com/reel/C9ohYnvvCgW/)
To create timeless content:
1.. Focus on the basics, storytelling above all else, more real it feels the better.
2.. Dive deep into audience research, get to the tiniest micro-moments and pain points. Your products solves for one pain point of the audience, for all other pain points on the orbit.. use your content to solve them, your brand exists to make the lives of the audience better, through your products and content.
3.. Create authentically, no fancy graphics were used in this video.. actual book was printed and a top shot, oh and those are my hands