In this masterclass Aashish shares the method to the madness behind viral videos. This is the story of learnings from the content marketing trenches, of how experiments became best practices for multi-million view viral videos. The story of how a video became Asia’s most shared branded Facebook post, another hit 40 million views in a week, and one in January 2018 became a video with highest engagement in India. This masterclass packs behind the scenes strategies and how to approach content marketing for contagiousness.
What would you learn..
Attendees would learn how to approach content for contagiousness. How to pick viral-worthy topics (group exercise), how not to think ‘viral’, how to make videos mobile native and strategies for distribution. Learnings from 300 million views, behind the scene case studies which build on the method to the madness behind multi-million views viral videos, future trends and how the game is changing including video marketing for B2B. Plus an extensive Q&A session. The masterclass is not just for Viral videos, but best-practices to create kick-ass content, 100% In-House.
Who is it for..
Marketing teams, Social Media Teams, Marketing Managers, Content Marketers, CMOs, CXOs, Startup founders, Entrepreneurs and students.
The masterclass helps in building up a strong ‘What’ & ‘Why’, for share-worthy content, before you head into execution.
Aashish has been on stage at events at IIT Bombay, IIM, CII – Marketing Leadership Summit, DMAI, Internet and Mobile Association of India (IAMAI), ClickAsia, FICCI, Wordup Bloggers event, Ashoka University, Bridge Business School, ICFAI Business School Hyderabad, Manipal University, Digital Vidya, Digital Marketing Summit – Asia, sold-out masterclasses at DMAasia Delhi & Mumbai, Webit.India, NDTV, HelloMeets, LinkedInLocal, TiE Travel Marketing Summit, NIIT, YourStory Mobile Sparks, Social Samosa Show, iMedia (Ad-Tech), Masterclass for businesses in Dublin, Rural Marketing Association of India , IAMAI CMO Rendezvous and has lead numerous Webinars on best practices in Viral Video Marketing.
- Marketing Influencer 2018 – DMA Asia
- Featured in Forbes
- Mentor – IIM Calcutta Smart Fifty
- Advisory Board Member – DMAAsia
- Jury – Adobe Content 100 Awards
- Jury – DMAI CMO Choice Awards – 2016, 2017, 2018
- Digital Marketing Expert Panel – Digital Vidya
- Ask an Expert Panel – Rodinhoods
- Faculty on Viral Videos – NIIT
- Speaker at sellout masterclasses on viral videos – DMAI
- More here..
For Masterclass enquiries, contact Maryann Taylor () For students and non-profits it’s pro-bono, upon availability.