Aashish Chopra is a best-selling author of ‘Fast, Cheap And Viral’ which is available in English, Marathi and on Audible (Hindi edition coming soon) and was featured in LinkedIn’s official B2B marketing playbook. He is an award winning viral video marketer, having made and marketed videos with millions of shares and gazillion views, with one becoming Asia’s most shared branded Facebook post (Campaign Asia) and other getting 40 million views in a week. He also won the “Content Marketer Of The Year” that year. Recently he was featured on Forbes. He is passionate about content and believes that in the times of declining attention spans and chaotic news-feeds, creativity is the differentiator. He heads content marketing at ixigo. From ideation to execution he has been instrumental in making video marketing a growth hack. From driving app installs, to skyrocketing reach with videos. “In today’s fast evolving digital landscape, social media strategy for any brand revolves around remarkable content. Content must be compelling and share-worthy, period. Every brand today is turning into a media company.” he affirms. Before diving into video marketing, Aashish was active in visual content marketing, with several Infographics going viral on Slideshare. He lives in Gurgaon, and is dealing with the everyday challenges of having a cat :)
My purpose is to make the world a happier place, Content Marketing is what I do, creating compelling share-worthy videos :)
Speaker on ‘Viral Video Marketing’
Aashish has been on stage at events at IIT Bombay, IIM Trichy, IIM Rohtak, CXO Roundtable, DMAI, Internet and Mobile Association of India (IAMAI), ClickAsia, FICCI, Wordup Bloggers event, Ashoka University, Bridge Business School, ICFAI Business School Hyderabad, Manipal University, Delhi University, MDI Gurgaon, Digital Vidya, Digital Marketing Summit – Asia, sold-out masterclasses at DMAasia Delhi & Mumbai, Webit.India, JoshTalks, NDTV, HelloMeets, LinkedinLocal, TiE Travel Marketing Summit, NIIT, YourStory Mobile Sparks, Social Samosa Show, iMedia (Ad-Tech), Masterclass for businesses in Dublin, Rural Marketing Association of India , IAMAI CMO Rendezvous, Google Digital Insider, CII – Marketing Leadership Summit and has lead numerous Webinars on best practices in Viral Video Marketing.
- Best In-house content campaign – Silver, 2021 – IAMAI
- 40 Under 40 – Class of 2018 – Social Samosa
- Finalist – Digital Marketer of the Year 2018 (Travel) – IAMAI
- Marketing Influencer 2018 – DMA Asia
- Featured in Forbes
- Mentor – IIM Calcutta Smart Fifty
- Advisory Board Member – DMAAsia
- Jury – Adobe Content 100 Awards
- Jury – DMAI CMO Choice Awards – 2016, 2017, 2018
- Digital Marketing Expert Panel – Digital Vidya
- Ask an Expert Panel – Rodinhoods
- Faculty on Viral Videos – NIIT
- Speaker at sold-out masterclasses on viral videos – DMAI
- Content Marketer of the year: Covered by Yahoo News, Telegraph, Hindu Business Line, India.com, Moneycontrol, Business Observer, India Infoline, Press Trust of India.
Video Marketing on Steroids
He heads Content Marketing at ixigo, Asia’s leading travel search and planning app. From scripts to screenplay, shooting to editing and finally the method to the madness in distribution, he’s instrumental in building teams and in-house capability in making video marketing become a growth hack. Every video is like a mini movie production, bringing together incredible people from different teams to make it work. 100% In-House.
Producing remarkable content in the time of declining attention spans is a tall order, creativity in my opinion becomes the differentiator
How To Reach Millions – HT Brand Studio
HT Brand Leadership Series – Viral Videos
Anatomy of A Viral Video
How to Create Viral Content
How to Make Viral Videos
In today’s fast evolving digital landscape, social media strategy for any brand revolves around remarkable content. Every brand today is turning into a media company.