Just love pure creativity, where ever I see.. ‘What if?’ is the magical question to create insane experiences, and then obsessive attention to detail..
reminded of the chaand/mars video we did.. imagining Indian train travellers in space.. Yashaswi Dev Devanshu Biswas .. can’t wait to jam on more such scenarios
*Spotted in a Tokyo mall, Japan is something else
LinkedIn is a video platform same as Instagram or Facebook or TikTok or Twitter.. LinkedIn is like Instagram in a suit..
your audience already has a user behaviour validated by other platforms.. your prospect.. your client on LinkedIn already uses other platforms.. it’s just that the packaging is different on LinkedIn, and never before existed a platform solely for B2B to thrive..
it’s time to focus on creating share worthy content on LinkedIn because it’s not like B2C where we are selling plane tickets.. B2B is like selling the freaking plane and instead of making five follow-up phone calls over six months..let the content do the magic for you..
When your content on LinkedIn becomes part of audience’s lives, speaks to them.. earns their shares and engagement.. it keeps your brand relevant in their life.. so when you call or reach out you’re already relevant and it’s not a cold outreach
Also it’s not about peddling your product videos as video content it’s about creating content which genuinely drives engagement.. the goal is not recall.. it’s about relevance.. it’s about keeping your brand alive in their lives and that happens with engagement the goal is not for them to see your content or get reach.. the goal is for them to save it.. screenshot it.. and share in their peer Whatsapp groups.. that’s the true goal
so if you’re still sitting on the sidelines about content on LinkedIn it’s time to wake up because if you don’t.. your competition will
Creative people thrive on freedom & fun. Rules can limit how far their ideas flow. But here’s the thing: certain structures & best practices provide a foundation to build upon, rather than starting from scratch every time
For someone breaking the rules, going in different directions, I’d say: Encourage it, as experimentation.
Only through experiments do we find unexpected hacks. Give complete freedom to explore all directions during the ideation phase.
Then, when putting the project together, we pick and choose the best ideas while still following the guidelines. A creative person needs both freedom & a little structure. When we balance these, it’s a win-win-win for the project.
Remember, the goal is to enhance creativity, not stifle it
Topical content may last a day or week, but this video is still circulating on Instagram, just found that it was shared by 186,000 people recently.. (https://www.instagram.com/reel/C9ohYnvvCgW/)
To create timeless content:
1.. Focus on the basics, storytelling above all else, more real it feels the better.
2.. Dive deep into audience research, get to the tiniest micro-moments and pain points. Your products solves for one pain point of the audience, for all other pain points on the orbit.. use your content to solve them, your brand exists to make the lives of the audience better, through your products and content.
3.. Create authentically, no fancy graphics were used in this video.. actual book was printed and a top shot, oh and those are my hands
The first idea was, of course, the journey to Sri Lanka… someone yelled ‘how about a coupon code’ for Sri Lanka ♂️ , or we could celebrate that flight, that journey by showing on a map.. But that’s done and dusted, same same, nothing different…
You know, the first ideas which hit you are usually the wrong ideas because they come from your programming, from what you’ve seen.
After that, when you dig deep and ask the magical question of “what if”, that’s when creativity happens. That’s when so many doors open.
(Brief intro: Dussehra is an Indian holiday celebrating good over evil, with the story of Rama defeating the ten-headed Ravana, by travelling all the way to Sri Lanka)
We had so much fun just brainstorming different possibilities, and we applied the “What if” scenario here: What if Ravana was travelling today? How would that be?
Within an hour or two, everything was created. We had so much fun creating this. The more fun we have, you know, the audience will also have. We just need to protect the integrity of exactly what we laughed at without the analysis of a lot of other people.
So here it is, this is what we did a few years back celebrating Dussehra
PS: Try applying ‘what if’ as a hack to generate fun ideas, would love to know what you come up with :)