Videos have a longer shelf life, when the idea is share-worthy

Whoa! Even after two years.. this April fools videos is still going big.. 15k reactions within a day.. on LinkedIn videos have a longer shelf life.. when the idea is share-worthy.. Top that with killer in-house execution.. ❤️
Thanks @pascal_bornet for sharing this, sending you the book, grateful

Video ft. in Print – 3X viral already

So cool to see the video covered in print.. across TOI Gurgaon, Delhi and other cities.. and featured among amazing brands..

grateful for this and proud of the team in killer in-house execution.. this concept has gone viral 3 separate times now.. across Indian WhatsApp groups across ❤️😊🇮🇳 g

Train mein hai ghar wali baat – 15M views in 5 days

For the love of India 🇮🇳

Crazy intensive research, multiple trips in the train to validate every truth, incredible team work from the beautiful writing, to shooting, editing , even featuring in the shots.. 100% in-house execution, except the celebrity voiceover 😊

A video about and for India.. grateful for incredible response – 15M views, over 100k shares in 5 days when last released – super proud of the team.. This remains my favourite, a true case study of our process.. 🙂

Prioritise fun, embrace the flow, seize the now.

Prioritise fun, embrace the flow, seize the now, and watch your accomplishments soar. When passion meets progress, work transforms into play, and success follows.

And if you’re stuck in a job that seems farthest from fun, it’s time to sit back and evaluate if you’re in the right place or role. Because the best work in your career will happen when it doesn’t feel like work. It will be an authentic expression of who you are, and you won’t just succeed – you’ll flourish

How to build a culture of creativity?

Crazy success happens when everyone contributes and looks in the same direction, not at each other. My truths from the trenches about how to build the culture which leads to killer creativity..