Drowning in multiple deadlines? How to drive your career growth in spite of it?

In my experience, if you’re skilled at what you do, if you love learning and getting better at your craft, you can figure out how to schedule and prioritise – that’s the easy part.

But in all of this, you must carve out time for yourself each day to focus on what you love in the whole process – the part where you forget time, which you truly enjoy, that one aspect of the whole game.

If you don’t do this, you’ll stay in the rat race of handling multiple projects as a skilled vendor/service provider, whether in a job or being independent, but you won’t grow in your career.

Remember, career growth must be like building/investing in an elevator to take you higher, not like climbing stairs.

So, while juggling priorities:
1. Figure out realistic time requirements for each project.
2. Aim for excellence, not perfection. Produce what’s required.
3. Most importantly, set aside one hour a day for self-improvement, playing with your craft, following your heart, learning and experimenting. Give your best to get better.

This daily practice, over months and years, will give you an exceptional flow in your craft. And that, my friend, will produce magic.

Prioritize effectively, but never at the cost of your growth. This will help you tackle multiple projects while still moving forward in your career.

How to 10x your digital marketing team’s productivity?

In my experience, in digital marketing – per-person efficiency needs to be exceptionally high. We don’t need people skilled in just one area, We need full-stack marketers – people who can be creators themselves, understand copywriting, video production, analytics, experiment with AI, produce ideas under pressure and more…

Everyone on the team should, apart from doing their primary job, invest time in learning new skills and collaborating with peers in the industry. We need small teams of ninjas or superheroes.

This way, the dependency isn’t on one person but on the team and the process.
When need arises, we have more perspectives, skills and worldviews, leading to on point and faster execution.

In simple terms…

1. Understand the one true metric: engagement

2. Learn and acquire as many skills around it as possible

3. Collaborate and share knowledge within your team

4. Stay adaptable and ready to wear multiple hats

This approach creates a high-performing team that can tackle diverse challenges. Remember, in the fast-paced game of digital content, it’s not about who you are, but what you do that defines you. So, suit up, and create some magic!

Viral is an outcome, but is it share-worthy?

Is it share-worthy? The one question I’ve obsessed about for over nine years. The one question which qualifies every brain fart in a jam session to every aha moment in a discussion..

It takes a process to stay razor focussed on share-worthiness..on the user experience of the content.. Because a video with 5 comments compared to a video with 50k comments takes the same amount of effort, only the direction of effort is different…

if you have doubts or questions not covered in the book, reply below.. will do my best to answer.. from my truths :)

Fast, Cheap & Viral session for Krishify – Empowering farmers with content.

Anyone can be a successful content creator, just need to grasp the fundamentals of ‘why’ and ‘what’, because ‘how’ is easy, from creators on LinkedIn or a farmer in the heartland, sharing his insights from potatoes to poultry…

Grateful to have led a four hour intensive session and brainstorm with team at Krishify® for their team members and many creators from the heartland joining online. The whole session on ‘Fast, Cheap & Viral’, super simplified and in Hindi, to make it easy for farmers to become thought leaders, in their game.

The session had fundamentals of ‘what’ to create based on share-worthy content framework, deep diving on the ‘why’, and making it easy for someone with just their insights and years of experience, to start creating videos easily, how to come up with a 1000 ideas as a platform to support such creators, how to nurture the community with resources and playbook for content, suited to their needs.

Loved the energy, the enthusiasm and the sheer sense of purpose at Krishify, thanks to Rajesh Ranjan, Manoj Mohite and Parivartan Kukreti for making this happen :)

Thought Leadership with Fast, Cheap & Viral – at Schneider Electric

Thought leadership is not about tooting your own horn, or how cool you are.. it’s about helping the younger version of yourself, with content.

Few weeks back, led two back to back intensive sessions on thought leadership for Schneider Electric at their annual mega HR event, each session covered…

➡️The fundamentals of contagious content, from ‘Fast, Cheap & Viral”

➡️How to apply that to thought leadership and content on Linkedin

➡️How to come up with 100 ideas for content, with your unique individual brand DNA

➡️Useful hacks if you can’t write, or afraid to face the camera for videos

➡️How to become a one person content machine, using your phone to shoot and edit easily

➡️How to experiment with different types of visuals: talking head, placards, immersive shots, using everyday items to get creative.

➡️How to make platforms love your content.

Super grateful for an enthusiastic audience in both the sessions, thanks to Sabih Kidwai and team at Schneider India and Parivartan Kukreti for making this happen 😊🙏