Viral is an outcome, but is it share-worthy?

Is it share-worthy? The one question I’ve obsessed about for over nine years. The one question which qualifies every brain fart in a jam session to every aha moment in a discussion..

It takes a process to stay razor focussed on share-worthiness..on the user experience of the content.. Because a video with 5 comments compared to a video with 50k comments takes the same amount of effort, only the direction of effort is different…

if you have doubts or questions not covered in the book, reply below.. will do my best to answer.. from my truths :)

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