Budgets don’t decide content success, engagement does, award moment

Super proud of the team, in winning the small budget campaign award at ET BrandEquity trendies award.. coz there wasn’t a zero budget category :)

The video was an experiment in asking ‘what if’ to the same research we’ve had for years, and reimagining it every time for the audience…

The big motivation for the video was the fact that we didn’t know how to execute.. and that pursuit became exciting to bring every visual imagined on the screen with hacks tricks and minimal effort compared to traditional way of production.

It hit 6.5M overall views in 5 days, with 30K likes on Twitter, 250K likes and 18K shares on Instagram and widely shared on WhatsApp.

Super grateful for the team for tireless execution and the enthusiasm in going in new directions..
The video link: https://youtu.be/022BTZgvN9U

Viral Content Masterclass at SolarSquare – Mumbai

What an amazing wrap to the viral content masterclass at SolarSquare Energy Few pointers from the session..

🌞 Not just content, but all marketing must be share-worthy, period.

🌞 Love of the process is more important than the results.

🌞 You or your brand don’t matter, what you do for your audience/customers matters.

🌞 The way to beat competition is by being true and authentic, with creativity.

🌞 Ideas must be in-house responsibility, like product and customer experience, so the culture of creativity is priority one.

🌞 Branding is about staying relevant in conversations, not bombarding eye balls

(For more, chapter 3 onwards in the book)

The energy, enthusiasm and a strong sense of purpose displayed by the team at SolarSquare, truly sets them apart. Grateful for the opportunity to work with such a passionate team.. looking forward to exciting possibilities ahead 😊🚀

The only thing which matters for viral videos – podcast preview

Few months back, Vani Gupta Dandia and I recorded the first episode of her podcast series, power packed ten minutes about videos, virality and branding.

Full episode here..

ixigo among fastest growing Facebook pages in India!

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Social Bakers just reported that ixigo was at the second spot for the fastest growing Facebook pages in India. And in two days, we added 100,000 new fans to the Facebook page. All organic and because of this video.

Video Marketing – Q & A

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One hour of crazy typing, awesome questions and a vibrant group. Prateek Shah organised a Video Marketing chat on Facebook recently, and the rapid fire questions made for a very energetic afternoon :) The event link is now an archive of sorts with questions and answers about video marketing. From review of a video, to best practices to ROI, we covered it all. Check it out

Few questions asked in the chat

Q: Are there platforms other than YouTube and Facebook, that brands should seriously focus on for promoting video content?

Q: What is the difference between video marketing and video blogging? Are they same? How can they be used in b2b business/lead generation?

Q: Can you share some key case studies which gives a great perspective on how a growing brand leaped ahead just by following a strong video marketing strategy.

Q: So I started this ecom startup and am on a very tight budget. How do I go start with DM to let the people know about everything. Get some sales and create awareness!

Q: We build multi author blog, we are trying to promote multi host video channel. What no of volumes we must aim at to promote the Expert?? (I mean how often videos should be released and total no of videos)

Q: How can we generate website traffic with the help of video content?
(It is for marketing of events not for a product)

Q: How do you measure the success of a video marketing campaign? What do you measure?

Q: Does having product videos on product page help more than exclusive videos on Youtube page for an e-commerce company?

Q: What are the best practices to control cost while promoting a brand through videos and to engage audience?

Q: I’ve made a video for my app marketing, according to all the rules and guru research. I made it very short, crispy, informative and what not. I still am struggling to understand why is my video not getting good response? Can you throw some light on it by quickly taking a look at it?

Q: At what stage one should focus on Video marketing in a startup. Should it be done parallel or keeping in view the kind of engagement it demands, done at a later stage. Sounds basic, but just in case your experience can throw some light on this.

Q: How to do marketing in youtube?

Q: Which is the best platform for video marketing? Facebook or Youtube?

Q: Does Instagram video marketing work in India?

Check out the answers :)