One of my favourite videos, created few years back for Swachh Bharat, crossed 10M in the first week, we released eight versions in different languages with targeted distribution, and the results blew our minds.
Super proud of the team work, from brainstorming, super fast production, shooting to editing.. with bulk of revisions happening across time zones.. all in-house :)
Jaisa Ghar Waisa Desh
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