Few months back, Vani Gupta Dandia and I recorded the first episode of her podcast series, power packed ten minutes about videos, virality and branding.
Full episode here..
Social Bakers just reported that ixigo was at the second spot for the fastest growing Facebook pages in India. And in two days, we added 100,000 new fans to the Facebook page. All organic and because of this video.
One hour of crazy typing, awesome questions and a vibrant group. Prateek Shah organised a Video Marketing chat on Facebook recently, and the rapid fire questions made for a very energetic afternoon :) The event link is now an archive of sorts with questions and answers about video marketing. From review of a video, to best practices to ROI, we covered it all. Check it out
Q: Are there platforms other than YouTube and Facebook, that brands should seriously focus on for promoting video content?
Q: What is the difference between video marketing and video blogging? Are they same? How can they be used in b2b business/lead generation?
Q: Can you share some key case studies which gives a great perspective on how a growing brand leaped ahead just by following a strong video marketing strategy.
Q: So I started this ecom startup and am on a very tight budget. How do I go start with DM to let the people know about everything. Get some sales and create awareness!
Q: We build multi author blog, we are trying to promote multi host video channel. What no of volumes we must aim at to promote the Expert?? (I mean how often videos should be released and total no of videos)
Q: How can we generate website traffic with the help of video content?
(It is for marketing of events not for a product)
Q: How do you measure the success of a video marketing campaign? What do you measure?
Q: Does having product videos on product page help more than exclusive videos on Youtube page for an e-commerce company?
Q: What are the best practices to control cost while promoting a brand through videos and to engage audience?
Q: I’ve made a video for my app marketing, according to all the rules and guru research. I made it very short, crispy, informative and what not. I still am struggling to understand why is my video not getting good response? Can you throw some light on it by quickly taking a look at it?
Q: At what stage one should focus on Video marketing in a startup. Should it be done parallel or keeping in view the kind of engagement it demands, done at a later stage. Sounds basic, but just in case your experience can throw some light on this.
Q: How to do marketing in youtube?
Q: Which is the best platform for video marketing? Facebook or Youtube?
Q: Does Instagram video marketing work in India?
Check out the answers :)
If Tom Cruise was an Indian traveller. Mission Impossible – Rogue Nation, releases today, what better way to celebrate, than creating content around it. (@ ixigo)
If your job is to create content, there are ideas everywhere you look. Case in point, the latest series of minimalistic graphics we did, idea for which was born sitting on Indigo’s flight flying to Mumbai.
The team got into research, and produced some kick-ass visuals. From writing copy to numerous design reviews, we spent hours brainstorming the theme, design and possibly a video in the making :) Check the slide-deck below.
Content ideas are everywhere, team-work in execution is everything.
From the experience on the flight, to curious observations. With the world your playground and tools in your phone, stories get real and raw :) Personal stories during the trip, nothing ‘brand’ or ‘marketing’ about it :)
