Masterclass at Rebel Foods – Viral Content 101

Grateful to have lead the masterclass on Viral Content with the incredible teams at Rebel Foods – home to loved brands like Faasos, Behrouz Biryani and EatSure

Loved the enthusiastic Q&A, looking beyond vanity metrics and exploring the essence of genuine engagement, authentic content, and the magic that unfolds when creating ‘dil se’… Excited for the adventures and experiments which unfold in the future!

Thanks Parivartan for making it happen :)


The only thing which matters for viral videos – podcast preview

Few months back, Vani Gupta Dandia and I recorded the first episode of her podcast series, power packed ten minutes about videos, virality and branding.

Full episode here..