Tag: aashish chopra

How to give an engaging presentation?

Here’s what I’ve learnt over the years..

1. Start Strong: Begin with a captivating, authentic story to hook your audience from the get-go. Keep it real, don’t be on a pedestal. 

2. Interactive Dialogue: Dive into a conversational flow by asking probing questions, guiding everyone towards a shared understanding.

3. Storytelling Magic: Sprinkle in metaphors, parallels, and anecdotes to weave a narrative that captivates and connects.

Remember, the goal is to speak to each person in the audience as if you’re having a one-on-one conversation. It’s not about how much you know..but about them.

When you speak from the heart, it makes for an engaging and unforgettable presentation.. where everyone is looking in the same direction together and not at you. 

PS: and record it, any content where you flow from the heart makes for engaging content as well.

Keynote on Creativity, with largest audience ever at Boehringer Ingelheim :)

Immensely grateful to have presented a keynote on creativity at Boehringer Ingelheim, addressing the largest audience I’ve ever had.. about 100 in person and 400 online
 
This session was different from insights about viral content and videos. It was a deep dive into the past nine years, into the heart of the creative process that driven my work, which made it all possible. The final keynote emerged from truths, experiences, and lessons learned from the trenches when ideas were our only lifeline.
 
Here’s what became the session…
 
How to boost creativity, even in compliance heavy organisations
 
How to cultivate an abundance of Ideas by deep research, connecting dots and patterns
 
The vital role of fun, remarkable work and ideas just flow when it seems like play
 
Zeroing in on who we’re creating for and why would it matter (not to please the boss for one)
 
Embracing authenticity and deep immersion for innovation
 
“Success is a by product of executing ideas which impact the world, It’s all about channeling the magic inside, to solve a problem outside.”
 
Thankful to the amazing audience and team at Boehringer Ingelheim… Rohit Seth,Vinod Gopal, Ritu Malkani  and Black Hat Talent Solutions & Consulting to make this happen
 
 
#fastcheapviral #creativity #keynote

Stopping that thumb from swiping…

Sometimes I take trips on the metro just to observe how people consume content. It’s the moment of truth for all the hard work behind content, videos, ads, or campaigns. One swipe up of a thumb, and it’s gone!

Amid all our video and ad formats, brand guidelines, campaigns objectives, and CTAs, the audience seeks just one thing—authentic storytelling. ‘What’ you create is far far more important, than any fancy production, celebrity, or flashy logo. The only thing you cannot buy in this game, is engagement.. that you need to earn.. by stopping that thumb from swiping.. meaningfully engaging till the end and getting them to share.. that’s a tall order.. but it’s better to shoot for the stars.. and reach the moon.. than to shoot for the electricity pole and end up standing on the table..

For me, it’s about being in love and truly walking in the shoes of the audience, honing the creative process consistently to engage, holding their hand, and taking them on a journey on their screens, in the chaos of a newsfeed before the next station comes.