Going viral is an outcome, and getting there consistently takes a process. What to focus on, the one thing which matters, above everything else.. truths from my journey..
If you have doubts or questions, reply below.. I’ll do my best to answer from learnings in the trenches.. :)
How to pick share-worthy ideas? Here’s the framework behind 80 viral videos.. My truths about simplifying the creative process, every bucket is backed by validation of engagement and views… a starting point for all brainstorms about killer content ideas..
I – Inspirational Ideas
(make a list of 100 ways to inspire your audience, curate and deep dive into the micro moments from your audiences’ life)
U – Useful Ideas
(solving users’ pain points with creativity, create a list of 100 pain points, then find ways… research.. and find creative hacks around those pain points)
C – Celebrating their life
(pain points you can’t solve, you celebrate with relatable content… eg. 5 things only _ will get)
T – Topical
(breaking news story + your brand DNA = topical content idea, practise daily for 5 ideas on top news story of the day)
C – Change the world
(an attempt to make the world a better place, authentically.. not CSR not PR.. keep it real.. and document that)
If you have a question or a challenge, reply below.. I’d be happy to share from my learnings…
Every company today is a media company.. My truths about branding, staying relevant and investing in content vs bombarding your audience with ads…
If you have a challenge or a question, reply below.. I’d be happy to share my learnings…
Success revolves around happiness, not the other way around. My truths and the most under-rated way for generating killer ideas at 0:21 in the video.
What stops you from being your creative best?
Have you noticed that whenever there’s a downturn, the first casualty in a startup is marketing. With the current state of economy and investor money become scarce, the marketing teams and spends are the first to go.
Why I wonder, do we spend like crazy in the first place? Who are we pleasing but our egos, because the audience doesn’t give a sh*t about your shiny ads or celebs.. it’s the storytelling they crave.
I saw a post by this ‘unicorn’ about their super expensive celebrity video shoot, and in two weeks they announced massive layoffs. The money they wasted in that hollywood style production could have saved jobs.
Marketing is not a function of money, but creativity. You cannot spend and buy engagement. But, everywhere you see, it’s fancy expensive campaigns, celeb endorsements and templated ads, until the investors come calling.
Spend like it’s your money, and you’re always frugal, creative in scarcity, and focus to increase per person efficiency.. ask any bootstrapped startup.
But when it’s big bucks from investors, then it’s like Bachmanity Insanity (Silicon Valley – S3E6)