The process for killer creativity

Success revolves around happiness, not the other way around. My truths and the most under-rated way for generating killer ideas at 0:21 in the video.

What stops you from being your creative best?

Marketing Insanity, Until The Investors Come Calling

Have you noticed that whenever there’s a downturn, the first casualty in a startup is marketing. With the current state of economy and investor money become scarce, the marketing teams and spends are the first to go.

Why I wonder, do we spend like crazy in the first place? Who are we pleasing but our egos, because the audience doesn’t give a sh*t about your shiny ads or celebs.. it’s the storytelling they crave.

I saw a post by this ‘unicorn’ about their super expensive celebrity video shoot, and in two weeks they announced massive layoffs. The money they wasted in that hollywood style production could have saved jobs.

Marketing is not a function of money, but creativity. You cannot spend and buy engagement. But, everywhere you see, it’s fancy expensive campaigns, celeb endorsements and templated ads, until the investors come calling.

Spend like it’s your money, and you’re always frugal, creative in scarcity, and focus to increase per person efficiency.. ask any bootstrapped startup.

But when it’s big bucks from investors, then it’s like Bachmanity Insanity (Silicon Valley – S3E6)

Posted on LinkedIn

The only thing which matters for viral videos – podcast preview

Few months back, Vani Gupta Dandia and I recorded the first episode of her podcast series, power packed ten minutes about videos, virality and branding.

Full episode here..

210 Sign-ups in 24 hours – Webinar On Viral Video Marketing

Hope is not a strategy and viral is not a ‘happy accident’.

Join in April 26, 2018 for the story behind 300 million views :)