Tag: viral marketing
Viral content is meant to be stolen..brand/creator wins when audience wins.
How can a ₹10,000 experiment beat a ₹10 crore TV ad?
You are struggling to balance time constraints and video quality. How do you handle it?
In my experience, whenever we had a time constraint – for example, if we had to get content out by a certain date because of an event or topical moment – we took decisions really fast.
Keep all stakeholders aligned and on standby. When time is less, decisions need to be faster. That’s the only thing which made sure it was delivered on time.
‘what if?’ the magical question for insane creativity..
Just love pure creativity, where ever I see.. ‘What if?’ is the magical question to create insane experiences, and then obsessive attention to detail..
reminded of the chaand/mars video we did.. imagining Indian train travellers in space.. Yashaswi Dev Devanshu Biswas .. can’t wait to jam on more such scenarios
*Spotted in a Tokyo mall, Japan is something else