Tag: video marketing

Video Marketing Trends To Gear up For – FB Live Show

Excited to be part of the F&M show on Video Marketing Trends, Thanks Dr. Falguni and Malhar for this awesome initiative. 

Facebook Live – Video Marketing Trends

The best compliment someone can give you..

The best compliment someone can give you is to copy you.

Case in point: Scoopwhoop gets heavily inspired from ixigo’s language videos :) After 6 million views, 50k shares and becoming India’s most shared branded Facebook post that week, now this :)

How to make a video viral?

One question many people ask me is how to make a video viral? You don’t make a video viral, audience makes it viral, all you can do is focus on making it share-worthy (we don’t want views, we want shares), focus more on storytelling than production value (it’s a tiny screen you’re making for), keep it fast moving (attention span is super low), think how it can start conversations (stop thinking campaigns all the time), make for mobile experience (keep it clutter free), have an extensive distribution plan (hope is not a strategy) and for **** sake .. don’t make an Ad, keep it authentic, and remember, it’s a marathon, not a sprint.

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