Tag: creativity

Fast, Cheap & Viral masterclass at Adda247

Had an incredible time with the ‘Fast, Cheap & Viral’ masterclass at Adda247 last week.. YouTube creators, teachers, marketing teams – all working to help millions prep for their dreams, in the heartland.. in their language, in their way.. the biggest ed-tech in India for regional learning..

Every session is enriching for me to learn more about different audiences, in this case.. a very different world.. a very different reality.. yet connected by the same thread

Thank you Swapnil Tripathi and Parivartan for making this happen, looking forward to the collaboration

Fast, Cheap & Viral masterclass in Mussoorie! 

Loved the energy, enthusiasm and hunger to learn at DSP Mutual Fund‘s marketing offsite. When teams are excited, magic happens in the room.. Thank you Kalpen Parekh and Abhik Sanyal for having me over. Two hours of non-stop laughter and questions…loved it!

Your creative team member is ignoring guidelines. How do you steer without stifling?

Creative people thrive on freedom & fun. Rules can limit how far their ideas flow. But here’s the thing: certain structures & best practices provide a foundation to build upon, rather than starting from scratch every time

For someone breaking the rules, going in different directions, I’d say: Encourage it, as experimentation.

Only through experiments do we find unexpected hacks. Give complete freedom to explore all directions during the ideation phase.

Then, when putting the project together, we pick and choose the best ideas while still following the guidelines. A creative person needs both freedom & a little structure. When we balance these, it’s a win-win-win for the project.

Remember, the goal is to enhance creativity, not stifle it