Tag: creativity
Your creative team member is ignoring guidelines. How do you steer without stifling?
Creative people thrive on freedom & fun. Rules can limit how far their ideas flow. But here’s the thing: certain structures & best practices provide a foundation to build upon, rather than starting from scratch every time
For someone breaking the rules, going in different directions, I’d say: Encourage it, as experimentation.
Only through experiments do we find unexpected hacks. Give complete freedom to explore all directions during the ideation phase.
Then, when putting the project together, we pick and choose the best ideas while still following the guidelines. A creative person needs both freedom & a little structure. When we balance these, it’s a win-win-win for the project.
Remember, the goal is to enhance creativity, not stifle it
Everywhere I go in Tokyo I see amazing examples of UX done right, even the beer.. ❤️
It’s the little attention to details everywhere, like it’s an obsession, from washrooms to traffic signals to food.. I’ve never had a beer can that transform into a glass, and this was possible all along
It would be amazing to see this obsession with attention to detail across the board in experiences in India.
Even if the government doesn’t do it, brands can, products can, companies can, B2B, B2C, D2C.. all the jim jam.. wherever there’s direct experience..
And focusing to improve little little experiences, because if you give somebody an experience, it’s like the beginning of a relationship. Its all ❤️
Drowning in multiple deadlines? How to drive your career growth in spite of it?
In my experience, if you’re skilled at what you do, if you love learning and getting better at your craft, you can figure out how to schedule and prioritise – that’s the easy part.
But in all of this, you must carve out time for yourself each day to focus on what you love in the whole process – the part where you forget time, which you truly enjoy, that one aspect of the whole game.
If you don’t do this, you’ll stay in the rat race of handling multiple projects as a skilled vendor/service provider, whether in a job or being independent, but you won’t grow in your career.
Remember, career growth must be like building/investing in an elevator to take you higher, not like climbing stairs.
So, while juggling priorities:
1. Figure out realistic time requirements for each project.
2. Aim for excellence, not perfection. Produce what’s required.
3. Most importantly, set aside one hour a day for self-improvement, playing with your craft, following your heart, learning and experimenting. Give your best to get better.
This daily practice, over months and years, will give you an exceptional flow in your craft. And that, my friend, will produce magic.
Prioritize effectively, but never at the cost of your growth. This will help you tackle multiple projects while still moving forward in your career.
How to 10x your digital marketing team’s productivity?
In my experience, in digital marketing – per-person efficiency needs to be exceptionally high. We don’t need people skilled in just one area, We need full-stack marketers – people who can be creators themselves, understand copywriting, video production, analytics, experiment with AI, produce ideas under pressure and more…
Everyone on the team should, apart from doing their primary job, invest time in learning new skills and collaborating with peers in the industry. We need small teams of ninjas or superheroes.
This way, the dependency isn’t on one person but on the team and the process.
When need arises, we have more perspectives, skills and worldviews, leading to on point and faster execution.
In simple terms…
1. Understand the one true metric: engagement
2. Learn and acquire as many skills around it as possible
3. Collaborate and share knowledge within your team
4. Stay adaptable and ready to wear multiple hats
This approach creates a high-performing team that can tackle diverse challenges. Remember, in the fast-paced game of digital content, it’s not about who you are, but what you do that defines you. So, suit up, and create some magic!