I was barely 10 days into the job when my boss came running, excited about April Fools Day coming up. “Machate Hain!” he said, with that glint in his eyes. As someone who had just joined, not sure of my skills or capability, I was excited and terrified at the same time. For an excited boss, the bar isn’t just high – it’s infinity. It’s not about going to the moon, it’s “let’s party at the moon by 7pm!”
All I remember is channeling that excitement (with a lot of fear), doodling and mind mapping alone in a corner for hours, until one idea just jumped at me – ‘what if we create a fake product!’ and focusing on execution, execution, execution.
When we released the video, within half an hour it was picked up by news and went crazy. I remember him finding the news story and running to my desk with a high five.. ‘fod dala’, those little moments of excitement and encouragement.. shaped my journey leading the team.
It became a tradition – every year on April Fools, we had to beat what we did last year, creating a fake product, good for one day’s excitement and reach.
Looking back, an excited boss is like a candle that lights up your own excitement, and that unrealistic excitement in the moment made all the difference. Coz a creative person feeds on excitement and possibilities, not knowing how high is high… works in your favor.
Unless it becomes toxic and taken for granted – then get out of that job I’d say.. and find your next boss who gets excited with you.. looking at the unknown.
Tag: #creativity
Masterclass at Rebel Foods – Viral Content 101
Grateful to have lead the masterclass on Viral Content with the incredible teams at Rebel Foods – home to loved brands like Faasos, Behrouz Biryani and EatSure 
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Loved the enthusiastic Q&A, looking beyond vanity metrics and exploring the essence of genuine engagement, authentic content, and the magic that unfolds when creating ‘dil se’… Excited for the adventures and experiments which unfold in the future!
Thanks Parivartan for making it happen :)
How Tamil became a search term for the book on Amazon :)
I’ve been wondering… how Tamil is a search term for the book on Amazon.. now I know.. 
Here’s an excerpt from the post by Sriram Selvan and the reel which hit 100k views
In a recent Being Scenius Podcast episode, one of the guests discussed the impact of the book “Fast, Cheap, and Viral” by Aashish Chopra on his life. The conversation revolved around this book.
I used to save the book-related discussion for the end of the hour-long (sometimes a couple of hours-long) podcast.
In this particular episode, which lasted an hour and a half, I introduced the giveaway at the 1-hour 25-minute mark. I encouraged listeners who reached this point to connect with me on Instagram for a chance to win the book.
Surprisingly, I received the first direct message within two hours of the episode, and more followed in the subsequent days! As promised, I gave the book to the first five people who reached out.
It has opened many quality conversations with the listeners, which is most important for a podcaster like me!
While platform statistics provide insights into viewers and analytics, engaging in such enjoyable experiments adds a unique dimension to the experience!
PS: The episode was uploaded three months ago, and as of yesterday, I received a DM to participate in the giveaway!