It was a week before April, and we had to launch something fun, fake and fast! Last year, we had upped the game by launching a prank auto rickshaw service and this year we had to fake it again. April 1st is a day for pranks all over the trends, and every big and small brand is at the party with their best fake costumes.
The benchmarks from last year’s campaign were set, we had to ride the buzz for this annual ’newsjacking’ activity. The aha moment came about a fake App. The ixigo loo finder. Four days of crazy storyboarding, layouts and changes. Sometimes we stopped just to tell ourselves it was real branding for a fake app! With two days to produce a video, we found a brave volunteer in the team (you’ll know once you see the video). Making it a fun and crisp 30 seconder, from script, shooting and editing, it was crazy 48 hours!
The Game Day
Morning 11.30, we launch the video. Within hours, the feeds got chaotic with all big brands out with their clown hats. And then it started picking up, the video views started climbing and the mentions in blogs started pouring. The CEO even wrote the funniest press release ever! OurLoo Finder app and video were compared with other brand campaigns, including Ola, Google, Uber, Amazon and others.
The difference being, we pulled it off on a shoestring! ;)
Here’s what happened in first 24 hours
- Featured on YourStory (featured on top)
- Post on Next Big What
- Mentioned in a post on AFaqs
- Blog post on MySmartPrice
- Post on Lighthouse Insights
- Facebook: 30,000 views
- YouTube: 900 views