Tag: content marketing

Tiny celebrations go a long way

Tiny celebrations go a long way… in achieving bigger goals…

Throwback photo from a few years back when all teams got together to look at the screen because our video was about to hit 2 million views. We had shots made out of… well, I won’t say what, but everyone did a shot. It was a tiny celebration, a quick 10-minute party, and then everybody got back to work.

But it’s those tiny celebrations that define the culture, the freedom, the camaraderie, friendships, and the drive to do it together. When the journey is fun, the outcome is also great.

So here’s to tiny wins and the big impacts!

You’re working on a video project: how to stop pleasing your boss or client?

Always remember: when you’re creating content, you’re not creating for yourself or the client, but for the audience of the client. Be obsessed about figuring out what’s in their interest first.. walk in their shoes, do research, deep dive into their pain points and micro moments.. make sure you have a lot of dots to connect for that one killer idea.

The goal of the video isn’t just for them to watch it. The goal is to make it so compelling that they share it. Make it worthy of sharing first.

When your audience is happy, & content is being organically shared.. stakeholders are happy. It’s win-win-win. If you start focusing solely on your client, you’ll be stuck in the race of pleasing them.

Stop pleasing your stakeholders, stop pleasing your clients & start creating genuinely authentic content for & about your audience. When you give them value for every second they watch, you’ve cracked it.

How to 10x your digital marketing team’s productivity?

In my experience, in digital marketing – per-person efficiency needs to be exceptionally high. We don’t need people skilled in just one area, We need full-stack marketers – people who can be creators themselves, understand copywriting, video production, analytics, experiment with AI, produce ideas under pressure and more…

Everyone on the team should, apart from doing their primary job, invest time in learning new skills and collaborating with peers in the industry. We need small teams of ninjas or superheroes.

This way, the dependency isn’t on one person but on the team and the process.
When need arises, we have more perspectives, skills and worldviews, leading to on point and faster execution.

In simple terms…

1. Understand the one true metric: engagement

2. Learn and acquire as many skills around it as possible

3. Collaborate and share knowledge within your team

4. Stay adaptable and ready to wear multiple hats

This approach creates a high-performing team that can tackle diverse challenges. Remember, in the fast-paced game of digital content, it’s not about who you are, but what you do that defines you. So, suit up, and create some magic!