Few months back I did a webinar on the best practices in viral video marketing, the method to the madness in producing and distributing video content. Here’s a quick 5 minute video with highlights from the webinar, the longer version you can find below. Happy Content Marketing to you :)
Content ideas are everywhere, execution is everything
Operate like movie studios, do ten experiments, two will work
With the annual hindu festival of Rakshabandhan (Rakhi) this weekend, what better way to celebrate then to pull off a classic News-jack. Content Marketing can be so much fun.. from brainstorming, designing to finally hitting that post button. Two hours of madness to pull off topical content, with urgency of a news channel! ;) Here’s the Facebook link
News-jacking is the practice of injecting your ideas into a breaking news story and generating of social media coverage and engagement.
If Tom Cruise was an Indian traveller. Mission Impossible – Rogue Nation, releases today, what better way to celebrate, than creating content around it. (@ ixigo)
The news spread like wildfire, govt. without notice banned porn in India. Now that’s something a brand will never associate with, forget creating content around it. But then we thought, what would Amul do? Amul’s creatives have by far been the inspiration for topical content, the original king of news-jacking in India.
News-jacking is a fancy-schmancy marketing lingo for topical content, or easily put: Breaking news + Brand DNA, for creating content.
We racked our brains, until we hit the sweet spot, spot on, yet subtle. Since our brand DNA is all about celebrating travel, we merged the ‘ban’ with popular tourist destinations, and the idea was born.
Take a look at the entire album
When stuff like this happens, you got to become CNN for 2 hours, from brainstorming, to design, to post, super fast at execution. And results were great, and since it is in the news still, it’s growing :)
If your job is to create content, there are ideas everywhere you look. Case in point, the latest series of minimalistic graphics we did, idea for which was born sitting on Indigo’s flight flying to Mumbai.
The team got into research, and produced some kick-ass visuals. From writing copy to numerous design reviews, we spent hours brainstorming the theme, design and possibly a video in the making :) Check the slide-deck below.
Content ideas are everywhere, team-work in execution is everything.
From the experience on the flight, to curious observations. With the world your playground and tools in your phone, stories get real and raw :) Personal stories during the trip, nothing ‘brand’ or ‘marketing’ about it :)
