Category: Video Marketing

You are struggling to balance time constraints and video quality. How do you handle it?

In my experience, whenever we had a time constraint – for example, if we had to get content out by a certain date because of an event or topical moment – we took decisions really fast. 

Keep all stakeholders aligned and on standby. When time is less, decisions need to be faster. That’s the only thing which made sure it was delivered on time.

Even after 7 years, this video still driving tons of engagement, the power of timeless content

Topical content may last a day or week, but this video is still circulating on Instagram, just found that it was shared by 186,000 people recently.. (https://www.instagram.com/reel/C9ohYnvvCgW/)


To create timeless content:

1.. Focus on the basics, storytelling above all else, more real it feels the better.

2.. Dive deep into audience research, get to the tiniest micro-moments and pain points. Your products solves for one pain point of the audience, for all other pain points on the orbit.. use your content to solve them, your brand exists to make the lives of the audience better, through your products and content.

3.. Create authentically, no fancy graphics were used in this video.. actual book was printed and a top shot, oh and those are my hands

As a video creator, your client or boss keeps changing the scope.. what do you do?

Always remember: You’re creating for the audience of the client or boss, not to please them. When the audience is happy, everyone is happy – all stakeholders, the client, the boss and you.

There must be razor focus on providing value in every second to the audience. The video is made for them, and the purpose is for it to be worthy of sharing, not just watching. Sharing is the highest order of engagement for your work and skills.

So If you have a client or a boss who keeps changing the scope, align your direction with the audience because, in the long term, your skills and creativity in service of the audience will make you rise exponentially in your career.

If you keep pleasing everyone else, you’re just part of the rat race – maybe a faster rat.