Hope is not a strategy and viral is not a ‘happy accident’.
Join in April 26, 2018 for the story behind 300 million views :)
It was awesome to be part of Rural Conclave 2018, by Rural Marketing Association of India. Incredible stories of innovation and insights from brands creating impact in the heartland. Loved the energy in the audience. Found a live video from the talk, find below :)
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Excerpt from EventFaqs.. Aashish Chopra, the award-winning Viral Video Marketer shared tricks of the trade, which one can keep handy while approaching a strategy for Viral Marketing. As Chopra shared with the audiences some of his most viral campaigns at Ixigo.com, he remarked, “It is a myth that one needs a state of the art production studio and top of the line technology to create viral video campaigns. It is infact, the creativity that matters the most for a video campaign.”
2002: dropped out of college
2018: guest lecturer at IIM
Hope is not a strategy and ‘viral’ is not a happy accident ;) Hear about the stories behind 120m views, insights from the trenches and method behind the madness.
Here’s the full 60 min webinar with Q&A
Super grateful to be the jury deciding India’s top 100 content marketers, Content 100 organised by Adobe & PaulWriter.