Fast, Cheap & Viral session for Krishify – Empowering farmers with content.

Anyone can be a successful content creator, just need to grasp the fundamentals of ‘why’ and ‘what’, because ‘how’ is easy, from creators on LinkedIn or a farmer in the heartland, sharing his insights from potatoes to poultry…

Grateful to have led a four hour intensive session and brainstorm with team at Krishify® for their team members and many creators from the heartland joining online. The whole session on ‘Fast, Cheap & Viral’, super simplified and in Hindi, to make it easy for farmers to become thought leaders, in their game.

The session had fundamentals of ‘what’ to create based on share-worthy content framework, deep diving on the ‘why’, and making it easy for someone with just their insights and years of experience, to start creating videos easily, how to come up with a 1000 ideas as a platform to support such creators, how to nurture the community with resources and playbook for content, suited to their needs.

Loved the energy, the enthusiasm and the sheer sense of purpose at Krishify, thanks to Rajesh Ranjan, Manoj Mohite and Parivartan Kukreti for making this happen :)

Thought Leadership with Fast, Cheap & Viral – at Schneider Electric

Thought leadership is not about tooting your own horn, or how cool you are.. it’s about helping the younger version of yourself, with content.

Few weeks back, led two back to back intensive sessions on thought leadership for Schneider Electric at their annual mega HR event, each session covered…

➡️The fundamentals of contagious content, from ‘Fast, Cheap & Viral”

➡️How to apply that to thought leadership and content on Linkedin

➡️How to come up with 100 ideas for content, with your unique individual brand DNA

➡️Useful hacks if you can’t write, or afraid to face the camera for videos

➡️How to become a one person content machine, using your phone to shoot and edit easily

➡️How to experiment with different types of visuals: talking head, placards, immersive shots, using everyday items to get creative.

➡️How to make platforms love your content.

Super grateful for an enthusiastic audience in both the sessions, thanks to Sabih Kidwai and team at Schneider India and Parivartan Kukreti for making this happen 😊🙏

Budgets don’t decide content success, engagement does, award moment

Super proud of the team, in winning the small budget campaign award at ET BrandEquity trendies award.. coz there wasn’t a zero budget category :)

The video was an experiment in asking ‘what if’ to the same research we’ve had for years, and reimagining it every time for the audience…

The big motivation for the video was the fact that we didn’t know how to execute.. and that pursuit became exciting to bring every visual imagined on the screen with hacks tricks and minimal effort compared to traditional way of production.

It hit 6.5M overall views in 5 days, with 30K likes on Twitter, 250K likes and 18K shares on Instagram and widely shared on WhatsApp.

Super grateful for the team for tireless execution and the enthusiasm in going in new directions..
The video link:

Viral Content Masterclass at SolarSquare – Mumbai

What an amazing wrap to the viral content masterclass at SolarSquare Energy Few pointers from the session..

🌞 Not just content, but all marketing must be share-worthy, period.

🌞 Love of the process is more important than the results.

🌞 You or your brand don’t matter, what you do for your audience/customers matters.

🌞 The way to beat competition is by being true and authentic, with creativity.

🌞 Ideas must be in-house responsibility, like product and customer experience, so the culture of creativity is priority one.

🌞 Branding is about staying relevant in conversations, not bombarding eye balls

(For more, chapter 3 onwards in the book)

The energy, enthusiasm and a strong sense of purpose displayed by the team at SolarSquare, truly sets them apart. Grateful for the opportunity to work with such a passionate team.. looking forward to exciting possibilities ahead 😊🚀

Jaipur – India Tour 2022

What an awesome start to the India tour, the energy and enthusiasm in Jaipur made it super special. It started with the scheduled two hour discussion/jam session about all things content, videos, startups, creator challenges and career direction.

The evening turned into an unexpected game of charades with everyone at a quaint little cafe inside an old Haveli (check out Den cafe, and ask for ‘Izhaar chai’) I visited Jaipur alone and came back with an amazing bunch of friends.

Thank you for making it awesome :) 

To the next city.. :)