Category: Creativity

Everywhere I go in Tokyo I see amazing examples of UX done right, even the beer.. ❤️

It’s the little attention to details everywhere, like it’s an obsession, from washrooms to traffic signals to food.. I’ve never had a beer can that transform into a glass, and this was possible all along

It would be amazing to see this obsession with attention to detail across the board in experiences in India.

Even if the government doesn’t do it, brands can, products can, companies can, B2B, B2C, D2C.. all the jim jam.. wherever there’s direct experience..

And focusing to improve little little experiences, because if you give somebody an experience, it’s like the beginning of a relationship. Its all ❤️

Even after 7 years, this video still driving tons of engagement, the power of timeless content

Topical content may last a day or week, but this video is still circulating on Instagram, just found that it was shared by 186,000 people recently.. (https://www.instagram.com/reel/C9ohYnvvCgW/)


To create timeless content:

1.. Focus on the basics, storytelling above all else, more real it feels the better.

2.. Dive deep into audience research, get to the tiniest micro-moments and pain points. Your products solves for one pain point of the audience, for all other pain points on the orbit.. use your content to solve them, your brand exists to make the lives of the audience better, through your products and content.

3.. Create authentically, no fancy graphics were used in this video.. actual book was printed and a top shot, oh and those are my hands

Dussehra was coming up. What could a travel company possibly do in content?

The first idea was, of course, the journey to Sri Lanka… someone yelled ‘how about a coupon code’ for Sri Lanka‍ ‍♂️ , or we could celebrate that flight, that journey by showing on a map.. But that’s done and dusted, same same, nothing different…

You know, the first ideas which hit you are usually the wrong ideas because they come from your programming, from what you’ve seen.

After that, when you dig deep and ask the magical question of “what if”, that’s when creativity happens. That’s when so many doors open.

(Brief intro: Dussehra is an Indian holiday celebrating good over evil, with the story of Rama defeating the ten-headed Ravana, by travelling all the way to Sri Lanka)

We had so much fun just brainstorming different possibilities, and we applied the “What if” scenario here: What if Ravana was travelling today? How would that be?

Within an hour or two, everything was created. We had so much fun creating this. The more fun we have, you know, the audience will also have. We just need to protect the integrity of exactly what we laughed at without the analysis of a lot of other people.

So here it is, this is what we did a few years back celebrating Dussehra  

PS: Try applying ‘what if’ as a hack to generate fun ideas, would love to know what you come up with :)

Digital Marketing can get overwhelming. How do you navigate your way?

With so many options, platforms, tools, hacks, and best practices to glean online.. it can get overwhelming to make this whole marketing engine work. If you’re a student, it seems like a mountain of a task.. and doing an MBA doesn’t really help because the game keeps changing fast. If you’re working.. it seems you’re always chasing, behind the curve, and for CXOs.. sometimes it feels like you’ve missed the bus on this..

First, go buy an expensive notebook. Make sure it’s exquisite with premium quality pages. Why? Because with an expensive notebook, you’re careful what you write. You don’t waste pages.

Whatever you learn about how things are changing – technology, insights, online courses, books – write it in that notebook. This becomes your manual, your equation of what works. It becomes your perspective, your vantage point.

In this fast-paced world of evolving digital marketing, technologies, and platforms, you need to be sure about the fundamentals and how to be tactical. 

The best guiding light in this ocean, will be your own manual. Because deep down, you know what’s right.

Trust your inner magic, your inner flow.

And go buy that notebook.

Tiny celebrations go a long way

Tiny celebrations go a long way… in achieving bigger goals…

Throwback photo from a few years back when all teams got together to look at the screen because our video was about to hit 2 million views. We had shots made out of… well, I won’t say what, but everyone did a shot. It was a tiny celebration, a quick 10-minute party, and then everybody got back to work.

But it’s those tiny celebrations that define the culture, the freedom, the camaraderie, friendships, and the drive to do it together. When the journey is fun, the outcome is also great.

So here’s to tiny wins and the big impacts!