The goal of B2B content is to build an engine for inbound, and the way to do that is to stay relevant in the life of your audience, and not peddle your product or brand in the name of content.. it’s about driving engagement consistently, with share-worthy content.
The possibilities are exciting, when you move beyond the traditional and have some fun.. Great jam session in Toronto with Amitayu and Samudra from Numr, with breakthroughs, awesome content ideas and laughs..
How to win the content game… ‘jab paise nahi hain’, when you don’t have budgets or working with shoestring resources.
My truths about the process for getting great results, without big budgets.. coz creativity shines in scarcity.
If you have doubts or questions, reply below.. I’ll do my best to answer from learnings in the trenches.. :)
Going viral is an outcome, and getting there consistently takes a process. What to focus on, the one thing which matters, above everything else.. truths from my journey..
If you have doubts or questions, reply below.. I’ll do my best to answer from learnings in the trenches.. :)
How to pick share-worthy ideas? Here’s the framework behind 80 viral videos.. My truths about simplifying the creative process, every bucket is backed by validation of engagement and views… a starting point for all brainstorms about killer content ideas..
I – Inspirational Ideas
(make a list of 100 ways to inspire your audience, curate and deep dive into the micro moments from your audiences’ life)
U – Useful Ideas
(solving users’ pain points with creativity, create a list of 100 pain points, then find ways… research.. and find creative hacks around those pain points)
C – Celebrating their life
(pain points you can’t solve, you celebrate with relatable content… eg. 5 things only _ will get)
T – Topical
(breaking news story + your brand DNA = topical content idea, practise daily for 5 ideas on top news story of the day)
C – Change the world
(an attempt to make the world a better place, authentically.. not CSR not PR.. keep it real.. and document that)
If you have a question or a challenge, reply below.. I’d be happy to share from my learnings…
Every company today is a media company.. My truths about branding, staying relevant and investing in content vs bombarding your audience with ads…
If you have a challenge or a question, reply below.. I’d be happy to share my learnings…