Tag: viral marketing

The process for killer creativity

Success revolves around happiness, not the other way around. My truths and the most under-rated way for generating killer ideas at 0:21 in the video.

What stops you from being your creative best?

Budgets don’t decide content success, engagement does, award moment

Super proud of the team, in winning the small budget campaign award at ET BrandEquity trendies award.. coz there wasn’t a zero budget category :)

The video was an experiment in asking ‘what if’ to the same research we’ve had for years, and reimagining it every time for the audience…

The big motivation for the video was the fact that we didn’t know how to execute.. and that pursuit became exciting to bring every visual imagined on the screen with hacks tricks and minimal effort compared to traditional way of production.

It hit 6.5M overall views in 5 days, with 30K likes on Twitter, 250K likes and 18K shares on Instagram and widely shared on WhatsApp.

Super grateful for the team for tireless execution and the enthusiasm in going in new directions..
The video link: https://youtu.be/022BTZgvN9U

Viral Content Masterclass at SolarSquare – Mumbai

What an amazing wrap to the viral content masterclass at SolarSquare Energy Few pointers from the session..

🌞 Not just content, but all marketing must be share-worthy, period.

🌞 Love of the process is more important than the results.

🌞 You or your brand don’t matter, what you do for your audience/customers matters.

🌞 The way to beat competition is by being true and authentic, with creativity.

🌞 Ideas must be in-house responsibility, like product and customer experience, so the culture of creativity is priority one.

🌞 Branding is about staying relevant in conversations, not bombarding eye balls

(For more, chapter 3 onwards in the book)

The energy, enthusiasm and a strong sense of purpose displayed by the team at SolarSquare, truly sets them apart. Grateful for the opportunity to work with such a passionate team.. looking forward to exciting possibilities ahead 😊🚀

Video – Quick Chat On Viral Videos

Quick conversation with Manish Vaswani, who leads a digital agency from Indore and is killing it in the hotel industry. Really proud how talent in tier 2 cities is making a dent on the national scene, even aspiring to go global. More power to you guys.

Guest Lecture at IIM Trichy :)

2002: dropped out of college
2018: guest lecturer at IIM
#Gratitude :)