Tag: marketing

When your designation disappears, so does the spotlight..

Recently met with a CMO friend who’s been thinking about building a stronger thought leadership..

In our conversation.. he was telling war stories from campaigns, leadership pressures, sharing his take on how marketing is evolving, and opening up about everything in between..

It was pure insight gold that any marketing professional would find invaluable.

But here’s what I’ve noticed – most CMOs and senior leaders spend so much time being busy leading teams that they forget to build their own voice.

Then one day, they suddenly no longer have a job, or they quit, or they burn out.

That’s when reality hits

The fancy marketing event invitations stop coming. People stop following them. Comments on their posts decrease. The world was after the designation, not the person or the thought leader.

If you invest time in building and sharing what you’ve learned, you become detached from the designation. You become known for your thinking, not just the company you work for. That’s real freedom.

How many other leaders and CXOs are sitting on their goldmine of insights, waiting for the “right time” to share their authentic stories?

from my experience, the one thing thought leadership does for you personally.. is kill job insecurity.. and drives you towards a more purpose driven freedom wali life :)

Fast, Cheap & Viral masterclass in Mussoorie! 

Loved the energy, enthusiasm and hunger to learn at DSP Mutual Fund‘s marketing offsite. When teams are excited, magic happens in the room.. Thank you Kalpen Parekh and Abhik Sanyal for having me over. Two hours of non-stop laughter and questions…loved it!

Masterclass at Rebel Foods – Viral Content 101

Grateful to have lead the masterclass on Viral Content with the incredible teams at Rebel Foods – home to loved brands like Faasos, Behrouz Biryani and EatSure …

Loved the enthusiastic Q&A, looking beyond vanity metrics and exploring the essence of genuine engagement, authentic content, and the magic that unfolds when creating ‘dil se’… Excited for the adventures and experiments which unfold in the future!

Thanks Parivartan for making it happen :)

 

The only thing which matters for viral videos – podcast preview

Few months back, Vani Gupta Dandia and I recorded the first episode of her podcast series, power packed ten minutes about videos, virality and branding.

Full episode here..