Tag: facebook marketing

Keynote on Creativity, with largest audience ever at Boehringer Ingelheim :)

Immensely grateful to have presented a keynote on creativity at Boehringer Ingelheim, addressing the largest audience I’ve ever had.. about 100 in person and 400 online
 
This session was different from insights about viral content and videos. It was a deep dive into the past nine years, into the heart of the creative process that driven my work, which made it all possible. The final keynote emerged from truths, experiences, and lessons learned from the trenches when ideas were our only lifeline.
 
Here’s what became the session…
 
How to boost creativity, even in compliance heavy organisations
 
How to cultivate an abundance of Ideas by deep research, connecting dots and patterns
 
The vital role of fun, remarkable work and ideas just flow when it seems like play
 
Zeroing in on who we’re creating for and why would it matter (not to please the boss for one)
 
Embracing authenticity and deep immersion for innovation
 
“Success is a by product of executing ideas which impact the world, It’s all about channeling the magic inside, to solve a problem outside.”
 
Thankful to the amazing audience and team at Boehringer Ingelheim… Rohit Seth,Vinod Gopal, Ritu Malkani  and Black Hat Talent Solutions & Consulting to make this happen
 
 
#fastcheapviral #creativity #keynote

Content Marketing in 5 Minutes! The Indian Story

Spoke at an event last month, just before winning the Content Marketer of the Year award (Woohoo!) About all things content – mobile strategy, breakthrough growth hacks, trends about WhatsApp, Instagram and the all mighty Facebook. I’ve added the video below. Q&A in comments :)

ixigo among fastest growing Facebook pages in India!

Screen Shot 2016-01-14 at 5.20.56 pm

Social Bakers just reported that ixigo was at the second spot for the fastest growing Facebook pages in India. And in two days, we added 100,000 new fans to the Facebook page. All organic and because of this video.

The Meme That Smashed Benchmarks And Was Shamelessly Plagiarised

Sometimes, just sometimes a content piece comes along which gets into the sweet spot: with the users and with Facebook’s ongoing experiments. A meme which was born out of the collective frustration of the team in planning a group trip, went crazy viral smashing all our previous image post benchmarks.

meme1

The Results – First Week

smashing-meme-2

The meme was part of our experiment on Facebook, an innocent little 3pm post on a Tuesday, had gathered more than 110,000 comments by Friday.

  • Reached 20 million News-feeds
    (that’s like reaching the entire population of Netherlands, and then some!)
  • Received more than 120,000 comments
  • Added 16,000 new fans to our Facebook page
  • Shared by more than 100,000 users
  • Smashed the previous benchmark of image post virality
  • Featured by 9gag! with 200+ comments
  • All organic and with-in the first week!

Learnings

Content Marketing to me is like operating a movie studio, make ten movies hoping that two would be crazy successful. Some stuff works, some just dies a quick death, and what works becomes a best practice :)

The following four buckets help in planning topics for virality

  • Useful: Is it providing a solution or solving a pain point?
  • Inspirational: Does it inspire users to take action?
  • Topical: Good old News-jacking: Breaking News + Brand DNA. Example, and another example :)
  • Celebrate nuances: The little things, the stuff we don’t say, tiny part of our users’ lives

Easy to guess which bucket this meme fell into :)

“Do ten experiments, two may work, just like movie studios”

Shamelessly Plagiarised

Got update from friends about the same meme being shamelessly copied and passed on as their own, on Facebook and Instagram. Re-posting the content is cool, give credit and I’ll understand, but when you erase our logo and put yours shamelessly, that is downright cheap. Our videos have been copy pasted before but not like this.

  • Facebook: On Laughing Colors Facebook Page: Take a look, conveniently removed our logo and added their own, got 90k likes and 14k shares at the time of writing this.
  • Instagram: On some ‘Realshit.Gyan’ account, take a look. Same shit, different account. This one had received 10k likes and 1600 comments at the time of this post

UPDATE: The said posts were removed on request :)