Tag: aashish chopra
‘what if?’ the magical question for insane creativity..
Just love pure creativity, where ever I see.. ‘What if?’ is the magical question to create insane experiences, and then obsessive attention to detail..
reminded of the chaand/mars video we did.. imagining Indian train travellers in space.. Yashaswi Dev Devanshu Biswas .. can’t wait to jam on more such scenarios
*Spotted in a Tokyo mall, Japan is something else
Your creative team member is ignoring guidelines. How do you steer without stifling?
Creative people thrive on freedom & fun. Rules can limit how far their ideas flow. But here’s the thing: certain structures & best practices provide a foundation to build upon, rather than starting from scratch every time
For someone breaking the rules, going in different directions, I’d say: Encourage it, as experimentation.
Only through experiments do we find unexpected hacks. Give complete freedom to explore all directions during the ideation phase.
Then, when putting the project together, we pick and choose the best ideas while still following the guidelines. A creative person needs both freedom & a little structure. When we balance these, it’s a win-win-win for the project.
Remember, the goal is to enhance creativity, not stifle it
Even after 7 years, this video still driving tons of engagement, the power of timeless content
Topical content may last a day or week, but this video is still circulating on Instagram, just found that it was shared by 186,000 people recently.. (https://www.instagram.com/reel/C9ohYnvvCgW/)
To create timeless content:
1.. Focus on the basics, storytelling above all else, more real it feels the better.
2.. Dive deep into audience research, get to the tiniest micro-moments and pain points. Your products solves for one pain point of the audience, for all other pain points on the orbit.. use your content to solve them, your brand exists to make the lives of the audience better, through your products and content.
3.. Create authentically, no fancy graphics were used in this video.. actual book was printed and a top shot, oh and those are my hands
Tiny celebrations go a long way
Tiny celebrations go a long way… in achieving bigger goals…
Throwback photo from a few years back when all teams got together to look at the screen because our video was about to hit 2 million views. We had shots made out of… well, I won’t say what, but everyone did a shot. It was a tiny celebration, a quick 10-minute party, and then everybody got back to work.
But it’s those tiny celebrations that define the culture, the freedom, the camaraderie, friendships, and the drive to do it together. When the journey is fun, the outcome is also great.
So here’s to tiny wins and the big impacts!