Two Cafes, Two Choices: What I Learned About Kindness on a recent trip…

You know those moments when a small interaction stays with you way longer than it should? I had two of those in Paris, and I can’t stop thinking about the difference between them.

Day one: Found this tiny sandwich shop. The owner was passionate, explained everything about his baguettes with such pride. Amazing food, clearly loved what he did. But when we said we didn’t want the meal deal – just the sandwich – he charged us for it anyway. We were tourists, didn’t catch it until later. It wasn’t about the money, really. It was about that choice he made. Here’s someone who takes such care with his craft, but then… that little moment of taking advantage. It just sat wrong with me all day.

Day two: Different cafe. Same pride in their work, same quality. We asked for extra milk in our coffee – they didn’t charge. Then brought us a free cake we never ordered. Just because. When the bill came, of course I tipped them well. More than that – I left them a glowing Google review. I became their brand ambassador without even thinking about it.

Walking away from that second cafe, it hit me: both owners need to make revenue. Both clearly care about their work. But one made a choice to take a little extra, and the other made a choice to give a little extra.

Guess which one I’m still talking about? Guess which one got the Google review, the recommendation to friends, the customer for life?

I keep coming back to this – where does it pay to be kind? Where does integrity actually matter? Maybe it’s not about the immediate transaction. Maybe it’s about something bigger. That second cafe owner probably has no idea that his small act of generosity created a ripple effect that’s still going.

The universe has a funny way of paying back kindness. In business, in life – those small choices we make when we think no one’s watching? They matter more than we think.

Sometimes being nice isn’t just the right thing to do. It’s the smart thing to do.

Fast, Cheap and Viral session @ INDmoney

The energy, the enthusiasm at INDmoney. The vibe, the culture.. took me right back to early ixigo days. When teams are hungry to learn and experiment, magic happens in the room.

Had a blast doing the Fast, Cheap & Viral session with this incredible crew. Fan of what INDmoney is creating..thanks for having me over! Ashish Kashyap .. grateful :)

PS: Nikita Bhasin loved the interview conversation about all things money to creativity :)

Throwback: This creativity hack requires 0 budget, 6 seconds, and whatever objects are within arm’s reach

Years ago in a hospital cafe, long before videos or short form content or anything.. my friend and I created a fun challenge: make a 6-second film using only objects on our table. A sugar sachet and ketchup packet became a mini-story about Delhi road rage!

These quick creativity exercises are like mental push-ups – they force you to see possibilities in ordinary objects with zero pressure for results.

What 6-second story could you tell with what’s on your desk right now?

Try using CAR method..

C: Conflict or context
A: Action
R: Resolution

And give 2 seconds to each, and you have your 6 second film..

Just take a 10 min break today and create something.. doesn’t have to be perfect.. it’s mind gym.. but do share if not here in DM :)

You’re drowning in digital marketing updates. How can you stay current without losing your mind?

Here’s the thing about updates – there will always be too many. The key isn’t to keep up with everything, but to know what matters for your audience.

From experience: Focus on changes that impact how you serve your users better. Everything else is just noise.

Create a simple process: Keep track of what’s working with your audience. When you see engagement dropping, that’s your cue to check what changed. Let data guide your updates, not FOMO.

Remember: Platforms change, algorithms update, but good content that serves real needs always works.

All the best!

Your team is struggling to keep up with digital marketing trends. How can you ensure they adapt quickly?

Digital trends come and go, but fundamentals stay. Instead of chasing every trend, build a team that’s strong on basics – understanding audience, creating value, measuring what works.

The best way to adapt? Create a culture of experiments. Try small things, fail fast, learn faster. Not every trend needs your attention – focus on ones that help you serve your audience better.

From experience: Teams that obsess about audience needs adapt naturally to relevant trends. Others keep playing catch-up with every shiny new thing.

Create an environment where your team feels safe to experiment. That’s how you stay ahead.

All the best!