Category: Video Marketing

You’re overseeing digital marketing projects. How do you foster effective team communication?

Team communication in digital marketing isn’t about fancy tools or daily meetings.. it’s about creating an environment where ideas flow freely.

From experience: The best teams are like 2AM friends – they respond fast, share openly, and aren’t afraid to experiment. When someone has a crazy idea at 11PM, they know the team’s got their back.

Keep hierarchy out of creativity. Have your team sit together, brainstorm together, fail together, win together. Build a culture where everyone feels safe to share wild ideas.

The magic happens when your team stops being colleagues and becomes collaborators.

All the best!

Your brand is facing false information online. How can you effectively combat it and protect your reputation?

False information spreads because it’s sensational. Truth wins because it’s authentic.

When facing false info, don’t get defensive.

Instead:

> Address it head on, with facts

> Be transparent about what happened

> Show, don’t just tell – share proof, data, real stories

> Engage genuinely with concerned users

But here’s the thing – your best defense? A strong foundation of trust built through consistent, authentic content.

When your audience trusts you, they become your voice against false narratives.

No PR strategy beats genuine relationship with your audience. Build it before you need it.

All the best!

You know what’s worse than a boss?…An excited boss!

I was barely 10 days into the job when my boss came running, excited about April Fools Day coming up. “Machate Hain!” he said, with that glint in his eyes. As someone who had just joined, not sure of my skills or capability, I was excited and terrified at the same time. For an excited boss, the bar isn’t just high – it’s infinity. It’s not about going to the moon, it’s “let’s party at the moon by 7pm!”

All I remember is channeling that excitement (with a lot of fear), doodling and mind mapping alone in a corner for hours, until one idea just jumped at me – ‘what if we create a fake product!’ and focusing on execution, execution, execution.

When we released the video, within half an hour it was picked up by news and went crazy. I remember him finding the news story and running to my desk with a high five.. ‘fod dala’, those little moments of excitement and encouragement.. shaped my journey leading the team.

It became a tradition – every year on April Fools, we had to beat what we did last year, creating a fake product, good for one day’s excitement and reach.

Looking back, an excited boss is like a candle that lights up your own excitement, and that unrealistic excitement in the moment made all the difference. Coz a creative person feeds on excitement and possibilities, not knowing how high is high… works in your favor.

Unless it becomes toxic and taken for granted – then get out of that job I’d say.. and find your next boss who gets excited with you.. looking at the unknown.