Category: Happiness

You’re drowning in digital marketing updates. How can you stay current without losing your mind?

Here’s the thing about updates – there will always be too many. The key isn’t to keep up with everything, but to know what matters for your audience.

From experience: Focus on changes that impact how you serve your users better. Everything else is just noise.

Create a simple process: Keep track of what’s working with your audience. When you see engagement dropping, that’s your cue to check what changed. Let data guide your updates, not FOMO.

Remember: Platforms change, algorithms update, but good content that serves real needs always works.

All the best!

Your team is struggling to keep up with digital marketing trends. How can you ensure they adapt quickly?

Digital trends come and go, but fundamentals stay. Instead of chasing every trend, build a team that’s strong on basics – understanding audience, creating value, measuring what works.

The best way to adapt? Create a culture of experiments. Try small things, fail fast, learn faster. Not every trend needs your attention – focus on ones that help you serve your audience better.

From experience: Teams that obsess about audience needs adapt naturally to relevant trends. Others keep playing catch-up with every shiny new thing.

Create an environment where your team feels safe to experiment. That’s how you stay ahead.

All the best!

11 Years of Cracking Share-worthy Content: From ₹350 to 510M Views

Ever noticed how some brands spend millions on ads but barely anyone shares them?

Back in 2014, got fired from my job. Driving home in a tiny Tata Nano, swishing past BMWs, something hit me. With no degree, no guru’s blessings, just had to act fast.

Created a video, spent ₹350 on it.

It went viral.

But here’s the thing – viral wasn’t the goal. Share-worthy was. Those early days taught me the most valuable lesson in content: Stop creating for your brand, start creating for your audience.

For some it was a lucky hit. The obsession became cracking the code. Every detail about what makes content share-worthy went into notes.

80 viral videos and 510M+ views later, the core insight remains the same:

When you genuinely solve audience pain points, they become your media. No algorithm in the world can stop organic sharing.

But most brands? Still stuck in the ‘please the boss’ cycle, creating content that wins awards but not hearts.

Your audience is waiting. Their problems are waiting to be solved. The question is – are you creating for them, or for your quarterly review?

Today marks 11 years since that first video. Time flies when you’re having fun solving problems worth solving..

Throwback.. true story about little actions.. and a challenge ❤️

Walking to work few years back, I saw this cobbler sitting idle every day. One day I just stopped and asked.. “Kaise ho?”.. he replied in a dejected tone that nobody stops by anymore..

gave him a sympathetic nod and walked ahead wondering.. Ain’t that the challenge we face every day at work? Got traffic but little conversions.. got reach but little engagement…

Like an ‘aha!’ moment, it hit me like a brick.. before I reached office, I ran back, fired up my laptop and printed a sheet of paper, stuck it to cardboard, with a little CTA.. and ran back to the cobbler and gave it to him.. ‘isse rakho yahan’

After a few days of travelling, I walked by the same guy on my way to work, forgot everything about the card, and before I could ask anything.. I spotted that worn out dusty cardboard sign..

‘kaise ho’ I enquired.. His eyes lit up – his sales had doubled, people dropping by had increased and now this little cardboard sign was part of his toolkit.

So here’s a challenge: in your daily life, can you find that one person you can help, with the skills and knowledge you use every day at work? Spot people, small businesses.. in your routine.. Post pictures or experiences in comments.. or just ideas how you can help :)

#BeTheChange ❤️

Grateful ☺️

Grateful to read this.. that line about helping the younger version of you, it came from a place of truth. A decade back, travelling in trains, I was that person – figuring things out, looking for guidance. Today when I speak or write, it’s for that version of me, and everyone else on that journey.

Remembering where we started keeps us real, keeps us creating value. That’s the kind of world we want to live in, need to build – where everyone lifts everyone up :)

Thanks for the kind words. But more importantly, thanks for highlighting why we do what we do – to help others find their path faster than we did.