Super grateful to be the jury deciding India’s top 100 content marketers, Content 100 organised by Adobe & PaulWriter.
Category: Content Marketing
Video Marketing Trends To Gear up For – FB Live Show
Excited to be part of the F&M show on Video Marketing Trends, Thanks Dr. Falguni and Malhar for this awesome initiative.
Announcing the return of The F&M show with Dr @falgunivasavada & @MalharBarai please welcome our first guest for this season @aashishc pic.twitter.com/RGMq62YyO7
— Social Samosa (@Social_Samosa) August 15, 2017
Facebook Live – Video Marketing Trends
The best compliment someone can give you..
The best compliment someone can give you is to copy you.
Case in point: Scoopwhoop gets heavily inspired from ixigo’s language videos :) After 6 million views, 50k shares and becoming India’s most shared branded Facebook post that week, now this :)
How to make a video viral?
One question many people ask me is how to make a video viral? You don’t make a video viral, audience makes it viral, all you can do is focus on making it share-worthy (we don’t want views, we want shares), focus more on storytelling than production value (it’s a tiny screen you’re making for), keep it fast moving (attention span is super low), think how it can start conversations (stop thinking campaigns all the time), make for mobile experience (keep it clutter free), have an extensive distribution plan (hope is not a strategy) and for **** sake .. don’t make an Ad, keep it authentic, and remember, it’s a marathon, not a sprint.
Quote They Picked for the Big Internet Marketing Report
Got quoted in a recent report on Indian digital marketing by Times Internet and DMA Asia. Set aside half hour and deep dive, plenty insights :)
Download report here (pdf)