Category: Content Marketing

Your team is struggling to keep up with digital marketing trends. How can you ensure they adapt quickly?

Digital trends come and go, but fundamentals stay. Instead of chasing every trend, build a team that’s strong on basics – understanding audience, creating value, measuring what works.

The best way to adapt? Create a culture of experiments. Try small things, fail fast, learn faster. Not every trend needs your attention – focus on ones that help you serve your audience better.

From experience: Teams that obsess about audience needs adapt naturally to relevant trends. Others keep playing catch-up with every shiny new thing.

Create an environment where your team feels safe to experiment. That’s how you stay ahead.

All the best!

You’re overseeing digital marketing projects. How do you foster effective team communication?

Team communication in digital marketing isn’t about fancy tools or daily meetings.. it’s about creating an environment where ideas flow freely.

From experience: The best teams are like 2AM friends – they respond fast, share openly, and aren’t afraid to experiment. When someone has a crazy idea at 11PM, they know the team’s got their back.

Keep hierarchy out of creativity. Have your team sit together, brainstorm together, fail together, win together. Build a culture where everyone feels safe to share wild ideas.

The magic happens when your team stops being colleagues and becomes collaborators.

All the best!

11 Years of Cracking Share-worthy Content: From ₹350 to 510M Views

Ever noticed how some brands spend millions on ads but barely anyone shares them?

Back in 2014, got fired from my job. Driving home in a tiny Tata Nano, swishing past BMWs, something hit me. With no degree, no guru’s blessings, just had to act fast.

Created a video, spent ₹350 on it.

It went viral.

But here’s the thing – viral wasn’t the goal. Share-worthy was. Those early days taught me the most valuable lesson in content: Stop creating for your brand, start creating for your audience.

For some it was a lucky hit. The obsession became cracking the code. Every detail about what makes content share-worthy went into notes.

80 viral videos and 510M+ views later, the core insight remains the same:

When you genuinely solve audience pain points, they become your media. No algorithm in the world can stop organic sharing.

But most brands? Still stuck in the ‘please the boss’ cycle, creating content that wins awards but not hearts.

Your audience is waiting. Their problems are waiting to be solved. The question is – are you creating for them, or for your quarterly review?

Today marks 11 years since that first video. Time flies when you’re having fun solving problems worth solving..

Your brand is facing false information online. How can you effectively combat it and protect your reputation?

False information spreads because it’s sensational. Truth wins because it’s authentic.

When facing false info, don’t get defensive.

Instead:

> Address it head on, with facts

> Be transparent about what happened

> Show, don’t just tell – share proof, data, real stories

> Engage genuinely with concerned users

But here’s the thing – your best defense? A strong foundation of trust built through consistent, authentic content.

When your audience trusts you, they become your voice against false narratives.

No PR strategy beats genuine relationship with your audience. Build it before you need it.

All the best!

You’re launching a new product for a niche tech startup. How should you adjust your social media strategy?

Why do most tech startups struggle with social? Because they’re busy talking features, while their audience is looking for solutions.

Start with pain points – what frustrates your users? What keeps them up at night? Your social content must solve these tiny challenges, even before talking about your product.

Build content that’s worth sharing first, product comes later. When users see you genuinely helping solve their problems, they become curious about your solution.

It’s not about being everywhere.. pick platforms where your niche hangs out. Go deep, not wide. Create value consistently.

Remember: Your product solves one pain point. But through content, you can stand for many more in that orbit.

All the best!