Let’s stop using words like ‘risks’ or ‘failures’.. all great work, all innovation happens with a sense of play. Not with this pressure of achieving something.
Start small – tiny experiments where stakes are low. One video, one campaign, one crazy idea at a time. Build confidence through small wins.
Make it a game – every week, try something nobody’s done before. Celebrate the experiments, not just the outcomes. Document learnings, build on what works.
The more your team gets comfortable with experimenting, the more natural innovation becomes. It’s like muscle memory – the more you play, the better you get.
Bottom line? Create that safe space for play first. Innovation follows. All the best
