Grateful to have lead the masterclass on Viral Content with the incredible teams at Rebel Foods – home to loved brands like Faasos, Behrouz Biryani and EatSure …
Loved the enthusiastic Q&A, looking beyond vanity metrics and exploring the essence of genuine engagement, authentic content, and the magic that unfolds when creating ‘dil se’… Excited for the adventures and experiments which unfold in the future!
In a recent Being Scenius Podcast episode, one of the guests discussed the impact of the book “Fast, Cheap, and Viral” by Aashish Chopra on his life. The conversation revolved around this book.
I used to save the book-related discussion for the end of the hour-long (sometimes a couple of hours-long) podcast.
In this particular episode, which lasted an hour and a half, I introduced the giveaway at the 1-hour 25-minute mark. I encouraged listeners who reached this point to connect with me on Instagram for a chance to win the book.
Surprisingly, I received the first direct message within two hours of the episode, and more followed in the subsequent days! As promised, I gave the book to the first five people who reached out.
It has opened many quality conversations with the listeners, which is most important for a podcaster like me!
While platform statistics provide insights into viewers and analytics, engaging in such enjoyable experiments adds a unique dimension to the experience!
PS: The episode was uploaded three months ago, and as of yesterday, I received a DM to participate in the giveaway!
Immensely grateful to have presented a keynote on creativity at Boehringer Ingelheim, addressing the largest audience I’ve ever had.. about 100 in person and 400 online
This session was different from insights about viral content and videos. It was a deep dive into the past nine years, into the heart of the creative process that driven my work, which made it all possible. The final keynote emerged from truths, experiences, and lessons learned from the trenches when ideas were our only lifeline.
Here’s what became the session…
How to boost creativity, even in compliance heavy organisations
How to cultivate an abundance of Ideas by deep research, connecting dots and patterns
The vital role of fun, remarkable work and ideas just flow when it seems like play
Zeroing in on who we’re creating for and why would it matter (not to please the boss for one)
Embracing authenticity and deep immersion for innovation
“Success is a by product of executing ideas which impact the world, It’s all about channeling the magic inside, to solve a problem outside.”
Thankful to the amazing audience and team at Boehringer Ingelheim… Rohit Seth,Vinod Gopal, Ritu Malkani and Black Hat Talent Solutions & Consulting to make this happen
Super excited to share that the audiobook will soon be available in four new languages on Kuku FM… I’ve absolutely loved their immersive audio storytelling, so I’m really curious to see how the book translates into Hindi, Tamil, Telugu, and Malayalam!
Languages have this magical way of opening up doors to new experiences and conversations, enriching in ways we couldn’t even imagine. Immensely grateful for the opportunity, knowing that it will bridge the gap beyond English and reach the very heartland
This now brings the total to six languages, including English and Marathi