In my experience, in digital marketing – per-person efficiency needs to be exceptionally high. We don’t need people skilled in just one area, We need full-stack marketers – people who can be creators themselves, understand copywriting, video production, analytics, experiment with AI, produce ideas under pressure and more…
Everyone on the team should, apart from doing their primary job, invest time in learning new skills and collaborating with peers in the industry. We need small teams of ninjas or superheroes.
This way, the dependency isn’t on one person but on the team and the process.
When need arises, we have more perspectives, skills and worldviews, leading to on point and faster execution.
In simple terms…
1. Understand the one true metric: engagement
2. Learn and acquire as many skills around it as possible
3. Collaborate and share knowledge within your team
4. Stay adaptable and ready to wear multiple hats
This approach creates a high-performing team that can tackle diverse challenges. Remember, in the fast-paced game of digital content, it’s not about who you are, but what you do that defines you. So, suit up, and create some magic!