Focus on the audience, not the campaign. When content aligns with your brand DNA but flows in the interest of your audience, consistency happens naturally.
Create a simple framework – what you’ll never compromise, what you’re flexible about. For us it was: always share-worthy, never compromising on audience value.. formats, platforms could be flexible.
Don’t obsess about consistency in how content looks.. obsess about consistency in how it makes your audience feel. One creates content rules, other creates content love.
From experience: Complex campaigns get simpler when you let your audience guide you, not your campaign docs.
All the best!
