Tag: viral videos

Intensive Creativity workshop @ Sanofi

The bar for creativity is the highest in Pharma, with numerous regulations at every step. Grateful for the opportunity to have led an intensive creativity workshop for marketing leadership at Sanofi a few months ago.

Three hours of non-stop exercises, brainstorming, viral video backstories, and aha-moments… with ideas popping up everywhere. The energy and excitement from the participants were inspiring. A big thanks to my friend Makarand for making this possible.

If you’re looking to inject some creative energy into your team… let’s talk 

Train mein hai ghar wali baat – 15M views in 5 days

For the love of India 🇮🇳

Crazy intensive research, multiple trips in the train to validate every truth, incredible team work from the beautiful writing, to shooting, editing , even featuring in the shots.. 100% in-house execution, except the celebrity voiceover 😊

A video about and for India.. grateful for incredible response – 15M views, over 100k shares in 5 days when last released – super proud of the team.. This remains my favourite, a true case study of our process.. 🙂

Prioritise fun, embrace the flow, seize the now.

Prioritise fun, embrace the flow, seize the now, and watch your accomplishments soar. When passion meets progress, work transforms into play, and success follows.

And if you’re stuck in a job that seems farthest from fun, it’s time to sit back and evaluate if you’re in the right place or role. Because the best work in your career will happen when it doesn’t feel like work. It will be an authentic expression of who you are, and you won’t just succeed – you’ll flourish

How to build a culture of creativity?

Crazy success happens when everyone contributes and looks in the same direction, not at each other. My truths from the trenches about how to build the culture which leads to killer creativity..

Why a culture of creativity is important?

Ideas must be everyone’s responsibility in an organisation, not just marketing teams’. And nurturing a culture of creativity across, gives ROI beyond just marketing, because success revolves around happiness and creativity, not the other way around.

My truth from the trenches.. if you have questions.. reply below.. I’ll answer if it has been part of my truth.