What a roller coaster of a trip – electric startup hustle at Huddle Global .. amazing enthusiasm and energy from the audience made the session incredible
made new friends, met old buddies, and the best part: truly ghar wala experience in Trivandrum, Sandeep’s grandma and her warm hospitality.. soul food and conversations.. will stay with me.. grateful
Tag: viral marketing
Why Healthcare Marketing Matters… ‘Fast, Cheap & Viral’ workshop at HCAH India
Had an incredible time with the ‘Fast, Cheap & Viral’ workshop at HCAH India a few weeks back. Two hours of non-stop laughter, questions, and those magical moments when ideas just connect..
The driven team behind HCAH.. helps people recover, heal and live better – outside hospitals, in their homes, making quality healthcare truly accessible ❤️
For some brands, defining a sense of purpose is a challenge.. but here, there couldn’t be a better purpose than improving quality of life for people they help. In categories like this, creativity’s role becomes even more important – there’s too much fatigue around the ‘same old’, and something this important deserves our highest effort.
Thanks Rahul Kumar Jain, Vivek Srivastava for making this happen and the incredible leadership team who made the session so engaging. Looking forward to creating great things together!
The mojo of in-house teams, and why I hate emails
Fast, Cheap & Viral masterclass in Mussoorie!
Loved the energy, enthusiasm and hunger to learn at DSP Mutual Fund‘s marketing offsite. When teams are excited, magic happens in the room.. Thank you Kalpen Parekh and Abhik Sanyal for having me over. Two hours of non-stop laughter and questions…loved it!
You know what’s worse than a boss?…An excited boss!
I was barely 10 days into the job when my boss came running, excited about April Fools Day coming up. “Machate Hain!” he said, with that glint in his eyes. As someone who had just joined, not sure of my skills or capability, I was excited and terrified at the same time. For an excited boss, the bar isn’t just high – it’s infinity. It’s not about going to the moon, it’s “let’s party at the moon by 7pm!”
All I remember is channeling that excitement (with a lot of fear), doodling and mind mapping alone in a corner for hours, until one idea just jumped at me – ‘what if we create a fake product!’ and focusing on execution, execution, execution.
When we released the video, within half an hour it was picked up by news and went crazy. I remember him finding the news story and running to my desk with a high five.. ‘fod dala’, those little moments of excitement and encouragement.. shaped my journey leading the team.
It became a tradition – every year on April Fools, we had to beat what we did last year, creating a fake product, good for one day’s excitement and reach.
Looking back, an excited boss is like a candle that lights up your own excitement, and that unrealistic excitement in the moment made all the difference. Coz a creative person feeds on excitement and possibilities, not knowing how high is high… works in your favor.
Unless it becomes toxic and taken for granted – then get out of that job I’d say.. and find your next boss who gets excited with you.. looking at the unknown.