Why do most tech startups struggle with social? Because they’re busy talking features, while their audience is looking for solutions.
Start with pain points – what frustrates your users? What keeps them up at night? Your social content must solve these tiny challenges, even before talking about your product.
Build content that’s worth sharing first, product comes later. When users see you genuinely helping solve their problems, they become curious about your solution.
It’s not about being everywhere.. pick platforms where your niche hangs out. Go deep, not wide. Create value consistently.
Remember: Your product solves one pain point. But through content, you can stand for many more in that orbit.
All the best!
