Tag: social media marketing

I feel a lot of B2B brands are missing the bus on the LinkedIn video opportunity..

LinkedIn is a video platform same as Instagram or Facebook or TikTok or Twitter.. LinkedIn is like Instagram in a suit..

your audience already has a user behaviour validated by other platforms.. your prospect.. your client on LinkedIn already uses other platforms.. it’s just that the packaging is different on LinkedIn, and never before existed a platform solely for B2B to thrive..

it’s time to focus on creating share worthy content on LinkedIn because it’s not like B2C where we are selling plane tickets.. B2B is like selling the freaking plane and instead of making five follow-up phone calls over six months..let the content do the magic for you..

When your content on LinkedIn becomes part of audience’s lives, speaks to them.. earns their shares and engagement.. it keeps your brand relevant in their life.. so when you call or reach out you’re already relevant and it’s not a cold outreach

Also it’s not about peddling your product videos as video content it’s about creating content which genuinely drives engagement.. the goal is not recall.. it’s about relevance.. it’s about keeping your brand alive in their lives and that happens with engagement the goal is not for them to see your content or get reach.. the goal is for them to save it.. screenshot it.. and share in their peer Whatsapp groups.. that’s the true goal

so if you’re still sitting on the sidelines about content on LinkedIn it’s time to wake up because if you don’t.. your competition will

Even after 7 years, this video still driving tons of engagement, the power of timeless content

Topical content may last a day or week, but this video is still circulating on Instagram, just found that it was shared by 186,000 people recently.. (https://www.instagram.com/reel/C9ohYnvvCgW/)


To create timeless content:

1.. Focus on the basics, storytelling above all else, more real it feels the better.

2.. Dive deep into audience research, get to the tiniest micro-moments and pain points. Your products solves for one pain point of the audience, for all other pain points on the orbit.. use your content to solve them, your brand exists to make the lives of the audience better, through your products and content.

3.. Create authentically, no fancy graphics were used in this video.. actual book was printed and a top shot, oh and those are my hands

The video which fed 1.5 million people..

During the lockdown days, there was a crisis on the streets. While we were tucked away in our homes, a lot of migrant workers were going back to their native places, walking all the way, scrambling for any resources to get home, without food or help.

A friend of mine, Dev Amritesh, CEO of a company which had big industrial kitchens, called me. They had sprung into action. Just like any other company during that time, they were working in crisis mode. They started creating simple meals since all the offices were closed, and these meals were being fed on the ground by local NGO support.

They created a landing page where for ₹30 per meal, anyone could contribute. They would prepare it at no profit and get it delivered on the ground.

He called me to see if I could create a video. Me and my wife made this, and spent ₹350 making it. One of those lockdown moments of just teaming up after washing the dishes and cooking the food to create this video.

This video sent 10,000 people to the landing page (from instagram) with-in days and 1.5 million people were fed. I look back on this with a heavy heart and hope.. something I always remember – the power of content and storytelling to inspire action, which directly helped someone in need.

UPDATE: Comments on Linkedin Post

Dev Amritesh
Compass Group Chief Strategy Enablement officer

This brought back many memories Aashish Chopra. A great example of how crisis gets people together. And how to create impact sometimes all it takes determination and timely intervention. Lots of people played a huge role in making this happen and I remember each ones contribution fondly. Richa S. Ashwani Vohra MALABIKA GUPTA Arjyo Banerjee Abhishek A Keyur Shah Manish Mamtani Munish Sharma Supriyo Dasgupta Bhaskar NM Sriharsha M.


Aashish Nanavati
Growth-Focused Fractional CMO | Data-Driven Digital Marketing Strategist | Building Thriving Businesses Globally

Aashish what an inspiring story! This is such a powerful reminder of how meaningful impact can come from simple actions, especially in times of crisis. The fact that a ₹350 video could help feed 1.5 million people shows the true power of storytelling and the impact of collaboration. It’s heartwarming to see how creativity and purpose can come together to drive real change. Kudos to you, your wife, Dev, and everyone involved for stepping up when it was most needed. Stories like this restore faith in humanity

You’re facing constant algorithm changes. How do you ensure your content stays optimized?

Always remember: algorithms for all platforms are created and evolve to serve the audience’s interests. When you create content that authentically aligns with providing value to the audience, it’s a win-win with the algorithm and your content, plus a third win for the audience.

So, whenever you’re stuck about algorithm changes, just raise your focus on the audience. If you’re providing value to the audience as your first priority, not peddling your brand, then the algorithm will work in your favor.

To optimize your content:

  1. Restructure it to provide value as the top priority.
  2. Only after that’s taken care of, integrate your brand.
  3. Remember, audiences love storytelling. Look at successful platforms everywhere – they prioritize this.

Your brand should become a conduit, a pipeline through which value flows to the audience.

All the best