Recently met with a CMO friend who’s been thinking about building a stronger thought leadership..
In our conversation.. he was telling war stories from campaigns, leadership pressures, sharing his take on how marketing is evolving, and opening up about everything in between..
It was pure insight gold that any marketing professional would find invaluable.
But here’s what I’ve noticed – most CMOs and senior leaders spend so much time being busy leading teams that they forget to build their own voice.
Then one day, they suddenly no longer have a job, or they quit, or they burn out.
That’s when reality hits
The fancy marketing event invitations stop coming. People stop following them. Comments on their posts decrease. The world was after the designation, not the person or the thought leader.
If you invest time in building and sharing what you’ve learned, you become detached from the designation. You become known for your thinking, not just the company you work for. That’s real freedom.
How many other leaders and CXOs are sitting on their goldmine of insights, waiting for the “right time” to share their authentic stories?
from my experience, the one thing thought leadership does for you personally.. is kill job insecurity.. and drives you towards a more purpose driven freedom wali life :)