Tag: marketing challanges

You’re facing constant algorithm changes. How do you ensure your content stays optimized?

Always remember: algorithms for all platforms are created and evolve to serve the audience’s interests. When you create content that authentically aligns with providing value to the audience, it’s a win-win with the algorithm and your content, plus a third win for the audience.

So, whenever you’re stuck about algorithm changes, just raise your focus on the audience. If you’re providing value to the audience as your first priority, not peddling your brand, then the algorithm will work in your favor.

To optimize your content:

  1. Restructure it to provide value as the top priority.
  2. Only after that’s taken care of, integrate your brand.
  3. Remember, audiences love storytelling. Look at successful platforms everywhere – they prioritize this.

Your brand should become a conduit, a pipeline through which value flows to the audience.

All the best

Digital Marketing can get overwhelming. How do you navigate your way?

With so many options, platforms, tools, hacks, and best practices to glean online.. it can get overwhelming to make this whole marketing engine work. If you’re a student, it seems like a mountain of a task.. and doing an MBA doesn’t really help because the game keeps changing fast. If you’re working.. it seems you’re always chasing, behind the curve, and for CXOs.. sometimes it feels like you’ve missed the bus on this..

First, go buy an expensive notebook. Make sure it’s exquisite with premium quality pages. Why? Because with an expensive notebook, you’re careful what you write. You don’t waste pages.

Whatever you learn about how things are changing – technology, insights, online courses, books – write it in that notebook. This becomes your manual, your equation of what works. It becomes your perspective, your vantage point.

In this fast-paced world of evolving digital marketing, technologies, and platforms, you need to be sure about the fundamentals and how to be tactical. 

The best guiding light in this ocean, will be your own manual. Because deep down, you know what’s right.

Trust your inner magic, your inner flow.

And go buy that notebook.

As a video creator, your client or boss keeps changing the scope.. what do you do?

Always remember: You’re creating for the audience of the client or boss, not to please them. When the audience is happy, everyone is happy – all stakeholders, the client, the boss and you.

There must be razor focus on providing value in every second to the audience. The video is made for them, and the purpose is for it to be worthy of sharing, not just watching. Sharing is the highest order of engagement for your work and skills.

So If you have a client or a boss who keeps changing the scope, align your direction with the audience because, in the long term, your skills and creativity in service of the audience will make you rise exponentially in your career.

If you keep pleasing everyone else, you’re just part of the rat race – maybe a faster rat.