Always remember: algorithms for all platforms are created and evolve to serve the audience’s interests. When you create content that authentically aligns with providing value to the audience, it’s a win-win with the algorithm and your content, plus a third win for the audience.
So, whenever you’re stuck about algorithm changes, just raise your focus on the audience. If you’re providing value to the audience as your first priority, not peddling your brand, then the algorithm will work in your favor.
To optimize your content:
- Restructure it to provide value as the top priority.
- Only after that’s taken care of, integrate your brand.
- Remember, audiences love storytelling. Look at successful platforms everywhere – they prioritize this.
Your brand should become a conduit, a pipeline through which value flows to the audience.
All the best