Prioritize fun! Great creative output is always an outcome of fun, freedom, and happiness – not the other way around. The more you’re having fun, the more your mind flows freely. Ideas happen when dots connect naturally.
You can’t force it. Just go for a walk, play a game, chat with a friend. What’s that one activity that gives you joy? Do that for 30-60 minutes and come back fresh.
Creative roles aren’t like traditional jobs. Your success depends on the quality of ideas you produce. And that’s always an outcome of fun, freedom, and happiness.
I remember working on a video once.. which went on to become the one with highest engagement in Asia a few years back… Before we finalised it, we just took a break for a few hours.. filming slow-motion shots of toy cars falling off the table For an hour we made Hollywood style footage with our phones.. After that, we got back to work.
About deadlines, break projects into manageable chunks with mini-deadlines, one brick at a time. Don’t get overwhelmed about building the entire wall. You need progress, not perfection. Celebrate the tiny wins. The more it seems like an adventure, the less overwhelmed you’ll feel.
In my experience, the best ideas come when you’re not trying so hard. So loosen up, have fun, and let creativity flow!
