Topical content may last a day or week, but this video is still circulating on Instagram, just found that it was shared by 186,000 people recently.. (https://www.instagram.com/reel/C9ohYnvvCgW/)
To create timeless content:
1.. Focus on the basics, storytelling above all else, more real it feels the better.
2.. Dive deep into audience research, get to the tiniest micro-moments and pain points. Your products solves for one pain point of the audience, for all other pain points on the orbit.. use your content to solve them, your brand exists to make the lives of the audience better, through your products and content.
3.. Create authentically, no fancy graphics were used in this video.. actual book was printed and a top shot, oh and those are my hands
